fed up with the buenismo and guidelines of self-help, two young people of Cadiz created a brand that claimed the raw reality to the beat of humor and expletives
Just published to The Sphere of the Books your agenda to 2019: ‘do Not argue, say yes to everything and do what gives you the fucking win’
If you think so little of the love when you notice something on your heart you pray for it to be a heart attack. If you were promised the moon, the stars and the infinity of the sky and “finished eating dinner at 100 montaditos”. And if your philosophy of life is do not leave for tomorrow the assholes you send to fuck today, you’re in luck. Welcome to the philosophy Puterful. Because life is not like a box of chocolates, but as a roundabout. You never know where you will exit a moron…
In the midst of the era of postureo instagramer, salad of quinoa for brunch and photos of your feet on the beach, of self-help manuals and unicorns dipped in glitter, it has reached a brand willing to shout that we are all “up the guts”. Literal. Like that was not such a bad idea that “delete all” shouted Paulo Coelho in an interview with delirious, that perhaps the phrases motivational never should have to go out of the envelopes of sugar and less applaud a coach billionaire by promising to self-realization, and most -claimed Puterful – the inventor of the light with a motion sensor that forces you to shit on the bars as if dirigieras the Vienna Philharmonic.
“The people need a dose of reality,” proclaims Alejandro Oneto. Together with her partner, Diego Villalba, created Puterful, a brand, the antithesis of the successful franchise Mr. Wonderful, that started as a joke and end up triumphing on the dark side of the world cuqui. “We realized that people were a bit fed up of the pasteleo and the phrases happy. Two years ago the thing was still regulín in Spain and there were a lot of people who do not worked that roll motivational,” explains Diego.
His first message on social networking said: “do Not get angry, illo, but it gives me courage.” Crowned by a comb with a finger. Is viralizó first in Andalucía, the land of Alexander and Diego. Then, in the rest of Spain. In 15 days they spent 40 friends in Facebook to more than 100,000 followers and a wonderdemanda (goodbye to the good vibes) for the trade mark to Mr. Puterful stay in Puterful to dry.
“We believe that the two brands are compatible and that has nothing to do with each other. A is roll happy, and we are more macarras. Most of the people often prefer the positive messages, but there is also a profile that began to share our messages because they felt identified with this philosophy. Each time the society is more aggressive and more brazen and we have given a gap to fill. Typical of what you get from work and you want to say that you have to the guts and not that tomorrow will be a beautiful day”.
We realized that people were tired of pasteleo and phrases happy and asked for a dose of reality
Today, the company Puterful has a million followers on Instagram and a million other on Facebook. Almost 100,000 on Twitter. In the putertienda one can acquire fragrance with insect repellent antigilipollas and aromas to pass exams, cups of coffee filled with expletives, candles that ensure a polvazo, and pigs dressed up as unicorn and drunk energy drinks: cerdicornios.
“Using the aesthetic of happy quotes (phrases happy), we wanted to give the opposite message. That far it seems nice, all with pastel colors, but then collided by having a content very fast”.
With the collection Kuenko Books in The Field of Books have been published in the journal school Care with to eat the world then there is that cagarlo and the agenda does Not argue, say yes to everything and do what gives you the fucking win. The next 20 of November goes on sale If you fucking see me happy, you’re a fucking shit life, a self-help book crammed with swearing, a guide of 10 chapters to be more happy in life being yourself, without filters. Because sometimes happiness is only to take the plastic to the screen of the mobile phone again, to burst a bubble paper or waking up believing that it is Friday and it actually is Saturday.
The success of Puterful has forced the company to triple the number of employees in less than two years (two to six) and to make the leap from social networking to the street. Spain was clamoring for less hearts of foam in the coffee and some more bad milk.
– What out of all your messages best summarizes the situation in the country?
-I do Not have the chichi pa’ lanterns.
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