FOX Entertainment and VIZIO Collaborate to Increase Viewership for Rescue: HI-Surf
FOX Entertainment has recently partnered with VIZIO in an effort to boost viewership for its new lifeguard action series, Rescue: HI-Surf. This collaboration involves leveraging VIZIO’s advanced ad storytelling capabilities to drive awareness and tune-in for the show, which airs on Mondays from 9-10PM ET/PT on FOX.
VIZIO’s Home Screen will serve as the starting point for this unique viewer experience, where millions of viewers will encounter custom creative content for Rescue: HI-Surf. This content will be displayed across various high-impact units on the Home Screen, including Hero, Discover, and Recommends. Additionally, a custom Animation creative deployment will be utilized through VIZIO’s Home Screen Spotlight unit.
The goal of this partnership is not only to promote the series premiere on Sunday, September 22, and its regular Monday timeslot but also to encourage viewers to tune in the next day on Hulu and watch the series on-demand through VIZIO. By utilizing VIZIO’s CTV Video capabilities, FOX aims to reach viewers across ad-supported streaming environments, running a series of :15 and :30 video spots on VIZIO’s WatchFree+ and AVOD partner apps.
One of the highlights of this collaboration is FOX becoming the first to utilize VIZIO’s Animation capabilities in the Spotlight unit on its Home Screen, providing viewers with a fresh and engaging experience. The sponsorship officially launched on September 17 and is set to run until the end of the month.
According to Sean Booker, Head of Media & Entertainment, National Advertising Sales at VIZIO, “TV audiences are more fragmented than ever, so the Home Screen provides an opportunity to reach people before they start splitting off into streaming environments. FOX is a longtime partner, and this expanded campaign brings the full impact of the Smart TV Home Screen to help the company reach audiences with creative executions that drive multiple media objectives.”
The Power of VIZIO Ads
VIZIO Ads was developed with the aim of delivering a more relevant advertising experience for both consumers and brands. By offering premium, addressable advertising inventory within WatchFree, SmartCast, and popular TV apps, VIZIO Ads provides advertisers with the opportunity to reach new audiences with personalized messages at the right time.
One of the key features of VIZIO Ads is its commitment to providing customers with personable service, app-level transparency, and screen-level verification. This ensures that brands can invest with confidence across one of the largest smart TV footprints in the U.S.
If you want to learn more about VIZIO Ads and how it can benefit your advertising campaigns, visit www.vizioads.com for additional information.
Enhancing Viewer Engagement Through Innovative Partnerships
The collaboration between FOX Entertainment and VIZIO exemplifies the power of strategic partnerships in driving viewer engagement and awareness for new content. By leveraging VIZIO’s advanced capabilities and expansive reach, FOX is able to connect with audiences in a more meaningful and impactful way.
Through the use of custom creative content and strategic placements on VIZIO’s Home Screen, FOX can effectively promote Rescue: HI-Surf and drive tune-in across multiple platforms. This multi-faceted approach not only enhances the viewer experience but also maximizes the reach and impact of FOX’s advertising efforts.
As the media landscape continues to evolve and audiences become more fragmented, partnerships like the one between FOX and VIZIO are essential in reaching and engaging viewers across various platforms. By embracing innovation and leveraging the latest technology, content creators and advertisers can create immersive and compelling experiences that resonate with audiences.
In conclusion, the collaboration between FOX Entertainment and VIZIO represents a step forward in the evolution of advertising and viewer engagement. By combining their respective strengths and resources, both companies are able to deliver a more personalized and impactful experience for viewers, ultimately driving awareness and tune-in for Rescue: HI-Surf.
