Lisa from Blackpink has officially been named as a brand ambassador for Louis Vuitton. This announcement came after her appearance at the French fashion house’s fall 2024 ready-to-wear show in March. Fans were thrilled to see her at Paris Fashion Week, where she has been making waves.
Previously, Lisa was a brand ambassador for Celine since 2020, which is also owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton. She even walked in Celine’s summer 2022 show filmed in Nice, France. Now, she is making the transition to Louis Vuitton as she focuses on her solo career.
As part of her solo endeavors, Lisa has formed her own management company, Lloud Co., and recently released a new single called “Rockstar” in collaboration with RCA Records. The song quickly climbed the charts, debuting at number four on the Billboard Global 200 chart. Her music video for the song has already garnered over 120 million views on YouTube since its release on June 28.
In addition to her music career, Lisa is expanding into acting with a role in the upcoming season three of the hit HBO series “The White Lotus,” set in Thailand. Louis Vuitton praised Lisa for her trendsetting style and fearless approach to her craft, which aligns with the vision of Nicolas Ghesquière, the brand’s artistic director of women’s collections.
For her debut appearance as a Louis Vuitton ambassador, Lisa stunned in a bold outfit featuring black leather shorts, hold-up stockings, a ruffled crop top, and a lavishly embroidered frock coat from Ghesquière’s spring 2018 collection. She accessorized with a Pic Trunk camera bag and LV Knot pumps, showcasing her fashion-forward choices.
Ghesquière expressed his excitement about welcoming Lisa to the Louis Vuitton family, praising her daring spirit and charisma both in music and fashion. Lisa joins a prestigious group of female brand ambassadors at Louis Vuitton, including Zendaya, Emma Stone, Deepika Padukone, Hoyeon, and Ana de Armas.
Beyond her role with Louis Vuitton, Lisa is also an ambassador for other brands like Bulgari and MAC Cosmetics. With her massive following on Instagram and her rising status as a fashion icon, Lisa continues to make a mark in the industry. Her versatility as a singer, rapper, dancer, and now actress, solidifies her position as a multi-talented artist on the global stage.