The only thing missing was the withdrawal from the Telecinco grid to confirm the end of Mía es la venganza. As of Monday, July 17, Así es la vida, the Sandra Barneda and César Muñoz program will be broadcast on Telecinco between 3:45 p.m. and 7:00 p.m. and the series starring Lydia Bosch will be broadcast on Divinity.
The minimum audience marked this Tuesday has been the straw that has broken the camel’s back so that Telecinco has finally decided to withdraw its after-dinner series to one of its thematic channels.
The data for this Tuesday in the afternoon slot of Telecinco, when it marked a minimum of audiences, does not lie: the series Mía es la venganza, a 6.2% share of the screen; This is life, the substitute program for Sálvame for this summer, 7.5%; 25 Words, the Christian Gálvez contest, 7.9%; Chain reaction, the Ion Aramendi contest, 8.8%; the night news hosted by Pedro Piqueras, 9.8%; and I slip 9%.
It was the chronicle of a death announced several weeks ago when Mediaset decided to cancel the recording of more episodes of the series. Mine is revenge was one of Mediaset’s big bets to save their afternoons. It marked the return of Telecinco to after-dinner series after 14 years since the end of Yo soy Bea. The cancellation of Sálvame opened the door for a few new afternoons on Telecinco where they opted for this type of fiction. However, Mediaset’s patience has run out after thirty episodes broadcast and more than 100 recordings.
The daily series produced by Alea Media and starring Lydia Bosch has been losing audience day after day. Last week it chained its third consecutive minimum, marking its worst data this Tuesday.
The premiere on Telecinco of Mía is revenge a month ago was not bad. It ranked as the most watched option in its time slot among commercial channels with an average of 1,007,000 viewers and a 9.7% share. In addition, the first episode of the series starring Lydia Bosch was the absolute leader in the commercial target with 11.2% and also prevailed in absolute terms among viewers aged 25-44 (11.5%) and 45- 54 years (10.6%). However, from then on the series began to drop in viewers without being able to surpass its main competitor, the Antena 3 series Amar es para siempre.
In fact, the series, which started a few days before the last Sálvame program, has never managed to reach a screen share above 10%. In these almost 30 episodes broadcast, it has had even less audience than Sálvame Limón.
And something even more worrying, its low ratings have not helped the recent program by Sandra Barneda and César Muñoz, Así es la vida.
It is the so-called chain effect, whereby a bad audience data in the previous program drags the following program. In fact, this was one of the biggest concerns for the new season that will start in September and the arrival of TardeAR, the new afternoon program by Ana Rosa Quintana
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