ASICS and Brian Cox Team Up to Raise Awareness for Workplace Mental Health
In today’s fast-paced work environment, the mental health of employees is becoming an increasing concern. A global study conducted by ASICS has revealed alarming statistics about the impact of desk-based working on mental wellbeing. The study, which involved 26,000 participants, found that our mental state starts to decline after just two hours of continuous desk work, with stress levels rising significantly after four hours. These findings highlight the urgent need for interventions to protect and promote workplace mental health.
To bring attention to this issue, ASICS has enlisted the help of actor Brian Cox in a powerful Public Service Announcement (PSA). In the PSA, Cox takes on the role of the World’s Scariest Boss to emphasize the real threat to our mental health – the desk we work at every day. The message is clear: it’s time to prioritize our mental health and take action to protect it.
The Impact of Sedentary Behavior on Mental Wellbeing
ASICS’ global State of Mind study has shed light on the detrimental effects of sedentary behavior on mental wellbeing. The study found a strong connection between inactivity and declining State of Mind scores, with participants experiencing a decline in mental state after just two hours of continuous desk work. Stress levels were also found to increase significantly after four hours of uninterrupted desk time.
However, the study also revealed a glimmer of hope – the Desk Break experiment. This experiment showed that just 15 minutes of exercise can help to reverse the negative effects of prolonged desk work on mental health. Led by Dr. Brendon Stubbs from King’s College London, the experiment found that adding a short movement break into the workday can lead to a 22.5% improvement in mental state. Participants reported feeling more relaxed, calm, and resilient after incorporating regular movement breaks into their daily routine.
The Power of Movement for Mental Health
In the PSA, Brian Cox urges office workers to take a Desk Break – a short movement break during the workday. The message is simple yet powerful: prioritize your mental health by moving your body. Cox emphasizes the importance of incorporating physical activity into daily routines, whether it’s running, jumping, or roller skating. The key is to move for your mind and reap the mental benefits that come with physical activity.
ASICS is leading by example by encouraging its office-based employees to take regular movement breaks for their mental health. The company recognizes the importance of supporting employee wellbeing and is taking proactive steps to foster a healthy work environment. As World Mental Health Day approaches on October 10th, ASICS is inviting office workers around the world to join the #DeskBreak movement and experience the mental benefits of taking regular movement breaks.
Dr. Brendon Stubbs, a leading researcher in exercise and mental health, emphasizes the power of movement in improving mental wellbeing. He highlights the surprising impact of the Desk Break experiment in reducing stress levels and improving overall wellbeing. The experiment not only led to tangible improvements in mental state but also changed participants’ perceptions of their workplace for the better.
ASICS’ Commitment to Mental Health and Wellbeing
Tomoko Koda, Managing Executive Officer for ASICS, underscores the company’s commitment to promoting mental health and wellbeing through movement. ASICS believes in the power of movement to not only benefit the body but also the mind. The company’s global study has revealed the sobering impact of prolonged desk work on mental health, prompting ASICS to take action to inspire people to move their minds.
To support the #DeskBreak movement, ASICS is encouraging office workers worldwide to prioritize their mental health by taking regular movement breaks. The company is dedicated to creating a culture of mental health awareness and support in the workplace, recognizing the importance of employee wellbeing in fostering a positive work environment.
As we navigate the challenges of the modern work environment, it’s essential to prioritize mental health and wellbeing. ASICS and Brian Cox’s PSA serve as a powerful reminder of the importance of taking care of our mental health, especially in the face of prolonged desk work. By incorporating regular movement breaks into our daily routines, we can protect and promote our mental wellbeing, leading to a happier and healthier work life.
In Conclusion
The partnership between ASICS and Brian Cox highlights the critical importance of protecting workplace mental health. Through the Desk Break experiment and powerful PSA, ASICS is raising awareness about the impact of prolonged desk work on mental wellbeing and advocating for the prioritization of mental health in the workplace. By taking proactive steps to incorporate movement breaks into our daily routines, we can reverse the negative effects of sedentary behavior and promote a healthier work environment for all. Let’s heed the call to move for our minds and take action to protect and prioritize our mental health in the workplace.
