Surprise the other day at Rewe on the Pasta shelf. Barilla and the own-brand on the left, Buitoni and 3 bells to the right. In between, a narrower box and Spaghetti and Tortiglioni – Dolce & Gabbana. Those Milanese brand, which is better known for gutgeschnittene cocktail dresses. And now noodles?!
Jennifer Wiebking
editor in the Department “life,” the Frankfurt General Sunday newspaper.
F. A. Z.
it Was 2017 already time, back then they were limited, but strictly to have in the Box for 95 Euro, and hardly any in the supermarket in a big urban main street. On a good four metres of shelving, the Dolce-&-Gabbana-pasta bags here are with distance the most beautiful. The brand Logo, in red, in curly yellow letters “Pastificio G. Di Martino”, as he would need to sign over the wooden door of a traditional shop in a Neapolitan alley to hang. Therefore, this “Antica Pasta di Gragnano” seems to come also, such as the placemark reveals. The year number: “Dal 1912”. Cost per package: 1,69 Euro. At once this feeling back from the worst hamster times: With how much Pasta you can plan before it gets to the cash register embarrassed? If it is Dolce & Gabbana!
Italy, the country, from the many beautiful luxury objects, is also the country that is hit hard by the pandemic. First of all, the company converted, on mask production, protective equipment and desinfecting gel. But even beyond that it must go further. Too much depends on it. So, leather shoes and jewelry come in the case of the Italian exports among the Top ten.
Diego Della Valle, Tod’s chief, uses the Moment for a group photo with his staff. Cohesion is the keyword this time seems to be now. Luxury goods will, until further notice, Yes, hard enough, when the stores are closed in many regions of the world. If the parts of the fitting for hygienic reasons, for 24 hours in quarantine. If already the least money to spend feel. If covetousness is a word that is in connection with hygiene articles and basic foods needed.
So, about Dolce&Gabbana: the on rosé wine from the Sicilian Well Donnafugata. Or on top of Pasta, in cooperation with Di Martino. In the kitchen you are at home, the Italians. The ideal image of the family dinner are included.
The Pasta bag to show it. To see the extended family, before each a plate of Spaghetti. The Statement: “La famiglia. La Pasta. L’Italia. Dolce & Gabbana“. All of this at Rewe, where the question of whether luxury is still luxury, if it is available in the supermarket, of course, is long since obsolete. The Designer Pasta is as good as sold out.
