Who lost this Tuesday quite by accident in the Foyer of the hotel Adlon Kempinski by the Brandenburg gate, the would have wondered certainly about what can be accounted for in times of Corona everything under the “new normality”. Photographers and camera flashes, Models in colorful patterned dresses to the DJ’s bass, and violin music on the catwalk flutter like phoenixes from the ashes; guests with grellerem Make-up, the dapper waiters sparkling drinks to serve up.
The coincidence, however, had flown no one just shows up in the best house on the place, after all, were the first fashion show in Berlin after the Lockdown is particularly strict conditions. Including a mask and a clean Finger, minimum door and hard.
the Mainz-based fashion designer Anja Gockel on the presentation of their collection for the coming summer, with the auspicious title of “Asuka — fragrance of the morning”, with which they officially opened the fashion week in Berlin — and also re-finished, because up to a digital Zoom-network-Party of the Fashion Council in Germany in honor of the original fashion week launch on the same day, otherwise no Events on the program were. had Invited
Why also. In the year of our great Actually, the Berlin was originally scheduled for Fashion Week this week, like every season, but dropped like so many cultural events Corona due to the water. And has not been shifted to a substitute into the Internet, as it was previously, such as in Shanghai, Moscow and last week in London.
Are mentally all of the Creative in Frankfurt?
Probably for the better. After all, had been interested for the respectable London Fashion Week, no one really, although this was democratic for a via live stream accessible. In Berlin, would probably have been a lot of Hype for relatively little clicks. But really, no one from the capital, so a lot of stops on your creativity, makes this summer a bit on the legs except for a Mainz legend, surprised somehow. It is already in Frankfurt, where the fashion week, at least in Parts in the coming year anyway to move?
it is Fair to say that many of the actors in the particularly hard-hit fashion industry are currently preoccupied with Survival. As the Consider shows, or other presentations of sounds — especially under extreme conditions, without the official framework, and without the sponsors — almost cynical. Also, because many were not able to produce due to the crisis in their collections anyway, as usual. Generally it comes in the corona of the year also can not help but wonder: does it Need in the current Situation of the fashion?
“Absolutely,” says Anja Gockel. Finally, it is scientifically proven that human beings of all senses, losing the beauty and Aesthetics last. She says: “In the current Situation, the Mode can be a drive and strength, and hope”. Because of course this is quite a privilege, gives you the money it saves, because you can’t have after-show Party, the women’s building in Berlin.
As a consequence of Corona for rooster anyway: “Never again alone!” For the presentation at the Adlon, they had endeavoured, therefore, to gain more colleagues. Successful she was with Lana Müller, who also presented some of the Looks. They took advantage of a game your guest to send a Hand full of sparkling dresses on the catwalk, which were stylistically located somewhere between figure skater and the lady of the harem of 1001 night. Actually quite clever, like the glittering face were veil reconciled with the need for the mask.
