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Helen of Troy Limited (NASDAQ: HELE) is a consumer products company that offers a variety of brands to provide innovative products and solutions to its customers. The company operates in two segments: Home & Outdoor and Beauty & Wellness. The Home & Outdoor segment provides consumer goods for household tasks such as organizing, cooking, cleaning, and food preparation, as well as products for outdoor and mobile activities. The Beauty & Wellness segment offers beauty and wellness products including beauty appliances, hair care products, and personal care products.

With a market capitalization of $1.24 billion as of September 12, Helen of Troy Limited has caught the attention of 21 hedge fund investors. Analyst Susan Anderson from Canaccord Genuity has maintained a Buy rating for the company with a price target of $84. The company’s Project Pegasus aims to save $75 million to $85 million annually by improving operating efficiency and profitability by FY26. This initiative, along with the commitment to reinvest these savings in innovation and brand development, has contributed to Anderson’s positive outlook on the stock.

Despite current challenges in consumer spending, the company’s focus on cost reduction and strong free cash flow generation indicate potential for future stock price growth. Fisher Asset Management, led by Ken Fisher, is the largest shareholder in Helen of Troy Limited, holding 416,973 shares valued at $38.67 million.

While Helen of Troy Limited ranks 10th on the list of best household and personal care stocks to buy, there are other investment opportunities, especially in the field of artificial intelligence (AI) stocks, that may offer greater returns in a shorter time frame. It is important to consider the potential of AI stocks alongside traditional consumer goods stocks like HELE when making investment decisions.

In conclusion, Helen of Troy Limited presents a promising investment opportunity in the consumer products industry, with a focus on innovation, cost efficiency, and brand development. As the company continues to navigate the challenges of the market, its strategic initiatives and strong financial performance position it for potential growth in the future. Investors looking for exposure to consumer goods stocks may find Helen of Troy Limited to be a compelling option within the sector.