There are beauty products like Mascara, eye shadow or lipstick, in the land without large drugstore consultation in the virtual shopping basket and also home work. In the case of Makeup, it looks different. The gear business is often still essential, but even there, not always crowned with success. The back of the hand on which the testers have been tried, is similar to the purchase of a battle box, where the skin tones live. And in the bright blue drugstore light if you have not found the own skin tone anyway.
That there is another way, shows Il Makiage. Beauty-savvy Instagram users will know the name and that is the power of the successful Beauty brand from New York now sells in Germany.
By the algorithm to the perfect Make-up
Il Makiage celebrates with an innovative concept of international success. The cosmetics brand of the two siblings Oran Holtzman and Shiran Holtzman-Erel recommends using an algorithm for the optimal Make-up-shade – without the skin tone of the buyers ever seen. Within your 90-second “power match Quiz” will sound the right tone from 50 different reason, as well as 700 different combination possibilities decrypted. Questions for the desired Finish or the opacity to define the sound finally. The right Make-up, the company promises to be with his KI, after all, a hit rate of 94 percent, recommends the algorithm of matching products to complete the Look.
The Beauty Brand has long been one of the fastest growing cosmetics companies in the United States. This is not only with your Quiz international pioneer. Il Makiage has understood that a mark may not be exclusively on the analog way to be successful. Customers want to experience brands, even before they have seen you in real life or tested. Already Trends on Instagram, Tiktok or YouTube are born, presented and marketed. Il Makiage has understood that its advertising works best in the social networks and Influencers – the fact that their Followers hold to be authentic and trustworthy, will transfer these attributes to the brand.
Il Makiage mixing it up with animal testing and parabens – free products from the end of November the German cosmetics market and is aimed directly at the Generation that shaped your life, and with the social networks. The could buy the way how we in the future, beauty products and experience continue to change.
