Pepe Jeans London has recently announced its Autumn/Winter “VERY PEPE” campaign, featuring Bollywood actress Kriti Sanon as the brand’s first global ambassador of Indian origin. This collaboration marks a significant milestone for both Kriti Sanon and Pepe Jeans London, as they come together to showcase the brand’s British heritage and eclectic style against the backdrop of West London’s vibrant streets.
Kriti Sanon: A Bold and Edgy Ambassador
Known for her bold and edgy sense of style, Kriti Sanon perfectly embodies the Pepe Jeans DNA. In a statement regarding her partnership with the brand, Kriti expressed her excitement at representing a brand that aligns with her personal style. She stated, “Pepe Jeans has always stood for individuality and bold style. I’m thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience. The ‘VERY PEPE’ collection is versatile and effortlessly stylish.”
Pepe Jeans London’s CEO on the Collaboration
Marcella Wartenbergh, CEO of Pepe Jeans London, also shared her enthusiasm for the collaboration with Kriti Sanon. She highlighted the brand’s commitment to individuality and bold fashion choices, stating, “We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading Actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”
The “VERY PEPE” Collection
The “VERY PEPE” collection features a range of stylish and versatile pieces that merge contemporary fashion with heritage, with a focus on denim. Key pieces include a retro dark blue wash jumpsuit, classic trench coats, leather biker jackets, wool checked coats, and floral print dresses. The collection also includes versatile shirting and knitwear that can be paired with signature denim for a chic and effortless look.
The campaign kicks off with an all-denim showcase against the backdrop of London’s iconic red post boxes, telephone booths, and classic cars in Portobello. The second wave of the campaign features smart-casual styles for women set against the white facades of Notting Hill and classic black cabs, showcasing the brand’s versatility and ability to cater to various fashion preferences.
Availability and Interactive Displays
Selected Pepe Jeans stores will feature interactive displays for the Autumn/Winter 2024 Collection, allowing customers to explore the “VERY PEPE” collection in a unique and engaging way. The collection is available both online and in stores, providing fashion enthusiasts with the opportunity to experience Pepe Jeans’ approach to Autumn/Winter fashion firsthand.
In conclusion, the collaboration between Kriti Sanon and Pepe Jeans London for the “VERY PEPE” collection is a testament to the brand’s commitment to individuality, bold style, and heritage. With Kriti Sanon as the brand’s first Indian global ambassador, Pepe Jeans continues to push boundaries and connect with a global audience through its unique and versatile offerings.
