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South Korean artist Lee Hi has just dropped a fresh single called ‘One Thing’ to mark her 27th birthday. The music video for ‘One Thing’ was released exclusively on YouTube today, showcasing Lee Hi in various settings such as an arcade and outdoors while singing the mellow R&B tune. This new track comes after her earlier release of the ballad ‘My Beloved’ at the beginning of the year.

‘One Thing’ is not only Lee Hi’s latest musical offering but also her first release since signing with duover, a new label established by former AOMG artists Gray, Code Kunst, and Woo Won-jae. The announcement of Lee Hi joining duover was made on the company’s Instagram page today, with the label expressing their enthusiasm to collaborate with her and help her display her artistic talents to the fullest.

According to a statement translated by Soompi, duover stated, “We are thrilled to have the opportunity to work with Lee Hi and are committed to supporting her in showcasing her artistic abilities. As a special gift to her devoted fans who have been patiently waiting, we are delighted to release her song and music video, where she was involved in the production, filming, and editing process.”

In related news, popular singer IU recently unveiled a new song titled ‘Bye Summer’ during her recent encore shows in Seoul on September 21 and 22. However, IU mentioned to her fans that she has no plans to officially release the song, indicating that it was specifically created for the encore concerts and will not be made available to the public.

Lee Hi’s ‘One Thing’ and IU’s ‘Bye Summer’ add to the diverse range of music being produced by talented artists in the South Korean music industry. Fans can look forward to more exciting releases from these artists as they continue to captivate audiences with their unique sounds and styles.