CLEVELAND, Ohio – Area breweries are taking a page from wineries, offering private membership clubs to allow special access to their beers.
The newest is Hoppin’ Frog Brewery’s rare-beer club, which launches at 11 a.m. Saturday, Feb. 25. Hofbrauhaus in Cleveland offers a stein master club. Lockport Brewery in Bolivar has a mug club, to name a few.
Hoppin’ Frog club members will receive access to bottles of limited-release beers brewed for the club in the tasting room. Members will have the chance to buy other special beers before they go on sale to the public, as well as receive 10 percent discount on food and merchandise.
Cost is $200. Upon signing up, a bottle of these ales are included:
* 2011 B.O.R.I.S. The Crusher Oatmeal Imperial Stout.
* 2012 Barrel Aged Naked Evil BBW (Belgian-style Barleywine).
* 2013 Barrel Aged B.O.R.I.S. Bairlle Aois.
* 2014 Gulden Fraug Belgian-style Strong Ale.
* Gavel Slammer Monumental Dark Ale. This was brewed last year in honor of Ohio legislature lifting the 12 percent cap on beer.
* Rum Barrel Aged B.O.R.I.S. The Crusher Oatmeal Imperial Stout.
* SS Stout, a Scandinavian Sour Stout collaboration with To-Ol from Copenhagen, Denmark.
* Du Hast Mich deFrogt! German Adambier collaboration with Freigeist from Cologne, Germany.
Signup for Hoppin’ Frog’s club begins at 11 a.m. Saturday at the brewery’s RateBeer Best Celebration Party. (The brewery recently received international recognition from ratebeer.com.)
Hofbrauhaus offers an engraved stein, 12 free beers throughout the year, front-of-line access for monthly keg tappings, restaurant and gift-shop discounts and other amenities. Cost Bahsegel is $199 the first year, $149 each year after.
Winking Lizard has offered a “tour of beers” for 30 years, awarding prizes for those who drink a certain number of beers. Patrons can drink the beers on the list in any order.
Lockport Brewery in Bolivar offers a mug club for $50 a year. Brewer Andrew Marburger modeled the club after one at Millersburg Brewing Co., where he used to work.
“When I worked at Millersburg, they had a mug club there,” he said. “We enjoyed getting together with other beer people. You get a little extra beer for the same price. They seem to enjoy it.”
Lockport’s club allows patrons to pay for a pint but drink out of a numbered 21-ounce mug. They get $1 off growlers and a free birthday beer.
Wineries have long offered monthly-shipment clubs. Target audience is anyone who considers that particular winery to be a favorite and will enjoy multiple – or the same – varietal – on a regular basis.
The plus side: The winery has a steady stream of customers who are receiving a price discount and assurance that wine will be available for them, thereby avoiding a sellout of a popular vintage. Downside is customers are beholden to that particular winery. So if you are a person who enjoys trying different varietals from wineries all over the world, you might not want to spend money on a club.
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