Pepe Jeans London has recently launched its Autumn/Winter campaign called “VERY PEPE” with the stunning Kriti Sanon as their global ambassador. This is a significant moment as Kriti becomes the first Indian to represent the brand on a global scale.
The campaign showcases the brand’s British roots and unique style amidst the lively streets of West London. Kriti Sanon perfectly embodies the bold and eclectic essence of Pepe Jeans, making her an ideal choice for this collaboration.
In her own words, Kriti expressed her excitement about working with Pepe Jeans, stating that the brand’s emphasis on individuality and bold fashion resonates with her personal style. She is thrilled to be able to connect London’s iconic fashion heritage with a worldwide audience through the ‘VERY PEPE’ collection, which she describes as versatile and effortlessly stylish.
Marcella Wartenbergh, the CEO of AWWG, also shared her enthusiasm about the partnership with Kriti Sanon. She mentioned the success of their previous collaboration with the actor and expressed her anticipation for the new campaign, which promises to be yet another exciting chapter for the brand.
The campaign features a range of denim-centric pieces, including a retro jumpsuit, trench coats, biker jackets, checked coats, and floral dresses. The collection seamlessly blends contemporary fashion with classic elements, focusing on the versatility of denim. Additionally, the campaign will include interactive displays at selected Pepe Jeans stores, allowing customers to explore the Autumn/Winter 2024 Collection both online and in person.
Overall, Kriti Sanon’s collaboration with Pepe Jeans London for the “VERY PEPE” campaign marks a significant milestone for both the brand and the Bollywood star. The collection’s fusion of modern trends with timeless styles ensures that fashion enthusiasts worldwide can find something to suit their taste. Be sure to check out the latest offerings from Pepe Jeans and experience the essence of Autumn/Winter fashion in a truly unique way.
