Football Australia and Allianz Australia have come together in an exciting new partnership that will see Allianz become the Official Insurance Partner of Football Australia and the National Teams. This includes the Subway Socceroos, Matildas, Youth Teams, CommBank Pararoos, and CommBank ParaMatildas. The partnership represents a significant investment in the growth and development of Australian football, demonstrating Allianz’s commitment to supporting the community and promoting social inclusion through sport.
James Johnson, CEO of Football Australia, expressed his delight at welcoming Allianz to the Football Australia family. He highlighted the shared values of inclusivity and community empowerment, stating that the partnership will not only provide crucial support for the national teams but also inspire the next generation of Australian talent. This partnership adds another global brand to Football Australia’s network of strong partnerships, further enhancing their ability to grow the game and support the teams.
Richard Feledy, Managing Director of Allianz Australia, emphasized the company’s global commitment to sport and the value it brings to communities. He noted that the partnership aligns with Allianz’s global family of stadiums and their commitment to football internationally. Allianz believes that sport promotes diversity, supports mental and physical health, and fosters unity and belonging. Through this partnership, they hope to inspire future generations of footballers.
As part of the partnership, Allianz’s logo will be featured on the training and off-field apparel of the national teams, including the Subway Socceroos, Matildas, CommBank ParaMatildas, and CommBank Pararoos. This collaboration highlights Allianz Australia’s continued support for para-athletes and their dedication to promoting inclusivity and diversity in sports.
The partnership also builds on Allianz Australia’s rich history in football globally, including partnerships with Bayern FC and Allianz Stadium. Football Australia’s National Teams have played 39 nations across 16 countries on four continents since 2021, showcasing the sport’s global reach and appeal.
Football in Australia represents over 200 cultures and spans 2,300 grassroots clubs, creating a diverse and inclusive sporting landscape. Football Australia’s initiatives focus on breaking down barriers, providing equal opportunities, and empowering individuals from all backgrounds to participate and thrive in the sport. The partnership with Allianz further strengthens this mission of creating an inclusive and diverse environment accessible to everyone.
The announcement of this partnership sets the stage for a major Allianz Australia marketing campaign leading up to the Matildas’ opening match at the Olympic Games. This collaboration between Football Australia and Allianz marks a significant step towards empowering individuals and communities through sport, fostering unity, diversity, and inclusivity.