Barclays has recently announced a significant increase in its investment in women’s football by sponsoring the Barclays Women’s Super League and Barclays Women’s Championship. This move is part of the bank’s efforts to promote equality both on and off the field. The partnership with The FA has also been extended to further drive equality through the Barclays Girls’ Football School Partnerships.
The renewal of the sponsorship was celebrated in a joyful film featuring football mascots and Barclays Ambassador Ian Wright OBE. Since becoming the title sponsor of the Women’s Super League in 2019, Barclays has made a substantial impact on women’s football in the UK. The league now boasts 3.2 million followers and has seen a significant increase in match attendance.
In addition to its financial commitment, Barclays is also focusing on providing equal access to football for girls through initiatives like the Barclays Girls’ Football School Partnerships. The partnership with The FA has been extended to 2028, with a particular emphasis on engaging secondary schools to encourage more girls to participate in sports.
Moreover, Barclays has extended its long-standing relationship with the Premier League to collaborate on community initiatives aimed at promoting diversity in the football workforce. The partnership will provide support and funding to create pathways for young people from under-represented groups to pursue leadership positions in the industry.
Barclays Ambassador Ian Wright OBE emphasized the importance of long-term investment in women’s football to ensure its sustainability and growth for future generations. The bank’s Group Head of Sponsorship, Tom Corbett, expressed pride in continuing to support football at all levels and creating opportunities for everyone to benefit from the sport.
Furthermore, Barclays has been actively involved in supporting community sports groups through initiatives like the Barclays Community Football Fund, which has benefited over 530,000 individuals since 2022. The fund targets groups in deprived areas and supports individuals from diverse backgrounds, including women, racially diverse communities, individuals with disabilities, and the LGBTQ+ community.
Overall, Barclays’ increased investment in women’s football and its ongoing support for community initiatives demonstrate the bank’s commitment to promoting equality, diversity, and inclusion in the sport. Through partnerships with key organizations like The FA and the Premier League, Barclays is playing a crucial role in driving positive change in the football industry.
