The pay-TV channel Sky can also show the next years games of the football Bundesliga live, to lose a but more of his previous dominance. The company will transfer to the four seasons from 2021/22 to 2024/25, only the games on Saturdays and game days in the week, as well as the conferences.
Michael Ashelm
editor in the economy.
F. A. Z.
Meanwhile, the streaming service Dazn was able to secure the live rights to all Bundesliga games on Friday and Sunday and, therefore, its existing Portfolio and even continue to expand. At the same time, the ARD should remain a sport look with the summaries of the games in the free-to-air television. According to F. A. Z. information out of the negotiation environment, the most important results of the legal auction of the German football League (DFL), which took place in the past two weeks, are held. Neither the DFL nor the broadcasters concerned and the companies wanted to comment on the current development.
On Monday, the League management wants to publish the individual results. What are the revenue was able to achieve the DFL from the auction, is not yet known. That in the lucrative Segment of the live rights, apparently, no new providers have come to the course and also the expected Offensive of the Online giant Amazon, which had previously invested in the Champions League and the English Premier League, to all appearances, is remained after, and could have slowed down the competition within the auction.
Each season, approximately € 900 million for the live rights
the effects of the Corona-crisis, which will make the company financially more of a defensive act will be Added. This could have resulted in the DFL-auction to a fall in Revenue. The question should be whether this time the one billion mark could be cracked. In the past years, the clubs of the first and second League in average per season of just under 1.2 billion euros from the national media have given the right marketing. The controversial exit of the media partner Eurosport from the still until the next season, the media contract for the current period could cost the DFL a lot of million. The dispute between the League and the transmitter goes to a court of arbitration.
DFL managing Director Christian Seifert had been warned of the outbreak of the Corona pandemic in Germany to the fact that further sharp increases are expected in the media marketing. On the market there was already some time the first signs of saturation. The English League had to contend with before on the island, a slight decrease. The Premier League currently generates around 1.9 billion each season from the national media marketing. Driver the abroad is marketing with a revenue of around 1.6 billion euros every year. In foreign markets, the Bundesliga is currently in each season, approximately 250 million euros, which was less than the leagues in Spain and Italy.
