This week, let’s take a look at some exciting and fun happenings in the world of experiential marketing.
First up, Gymbox, a fitness chain based in London, is shaking things up with their latest campaign. They set up two black billboards outside the Arsenal Emirates stadium, one with a “Start” stripe and the other with a “Finish” stripe. Passersby have been participating in impromptu races from start to finish, adding a fun and competitive element to their day. Gymbox is even providing radar guns to measure speed and compare it to Olympic sprinters. It’s a creative way to promote fitness and engage the community.
Next, Carvel celebrated its 90th birthday by collaborating with restaurateur Ben Berg to create Buttermilk Baby, a whimsical ice cream shop-themed restaurant in Houston. The restaurant features a pink-hued interior with playful design elements like a carousel horse for kids, neon signs, and a giant ice cream sundae installation. To spread the word, Carvel hosted a VIP launch event complete with face-painting, live music, and appearances by Fudgie The Whale. It’s a sweet way to celebrate a milestone and create a nostalgic experience for guests.
Moving on to a different industry, audio brand Altec Lansing is making waves by sponsoring sensory rooms at football games. These rooms provide a calming space for attendees with sensory processing challenges. Partnering with the Dallas Cowboys, Altec Lansing is ensuring that fans of all ages can enjoy the game in a comfortable environment. It’s a thoughtful initiative that shows a commitment to inclusivity in live events.
Meanwhile, Duolingo’s lovable bird mascot, Duo, made a surprise appearance at a Charli XCX concert, causing a stir on social media. The mascot’s antics, along with 20 employees wearing Duo-shaped heads, added an element of fun to the event. It’s a clever way to generate buzz and engage fans in a unique way.
Lastly, Spirit Halloween is upping the ante with their “Carnevil” funhouse installation. Featuring hologram mirrors and 3D animations of creepy characters, the experience promises to be thrilling for those who dare to enter. With Halloween just around the corner, Spirit Halloween is setting the stage for a spooky season like no other.
Overall, these experiential marketing initiatives showcase creativity, innovation, and a commitment to engaging audiences in memorable ways. Whether it’s through impromptu races, whimsical restaurant experiences, inclusive event spaces, or fun mascot appearances, these brands are making a splash in their respective industries. It’s exciting to see how marketing continues to evolve to create unique and immersive experiences for consumers.
