Topgolf and Callaway Announce Multiyear Partnership with Golf Saudi
Topgolf Callaway Brands Corp. (NYSE: MODG) has recently announced a groundbreaking multiyear partnership with Golf Saudi Entertainment, LLC (“Golf Saudi”). This partnership marks a significant step in Topgolf’s global expansion efforts, as they bring their family of brands, including Topgolf, Callaway, TravisMathew, Odyssey, and Ogio, to Saudi Arabia.
As part of this exciting agreement, Golf Saudi has ambitious plans to build three Topgolf venues by 2028, with the potential to open two more in the future. These venues will be owned and operated by Golf Saudi, showcasing the innovative and engaging experiences that Topgolf is known for. Additionally, Callaway Golf, Odyssey, TravisMathew, and Ogio will become the official equipment and apparel brands for the Saudi Men’s, Women’s, and Junior National golf teams, as well as for Saudi Elite golf professionals and golf pros working at Golf Saudi facilities. Golf Saudi will also serve as the exclusive distributor of Callaway Golf, Odyssey, and Ogio products in Saudi Arabia.
Ben Sharpe, Managing Director and President, EMEA for Callaway Golf and former Topgolf Chief Franchise Officer, expressed his enthusiasm for this new venture, stating, “We’re excited to enter another market in the Middle East with three venues in Saudi Arabia. We have found a strong partner in Golf Saudi to help us bring our modern golf brands to the region and help transform Saudi Arabia into an exceptional golfing nation.”
The collaboration between Topgolf, Callaway, and Golf Saudi represents a strategic move to enhance the golfing landscape in Saudi Arabia and promote the sport on a national level. By combining Topgolf’s innovative entertainment experience with Callaway’s industry-leading equipment and apparel, Golf Saudi aims to elevate the golfing experience for players of all levels in the region.
About Topgolf Callaway Brands Corp.
Topgolf Callaway Brands Corp. (NYSE: MODG) is a tech-enabled Modern Golf and active lifestyle company that offers leading golf equipment, apparel, and entertainment. With a portfolio of global brands, including Topgolf, Callaway Golf, TravisMathew, Odyssey, OGIO, and Jack Wolfskin, the company is dedicated to shaping the modern golf ecosystem through both on-course and off-course offerings.
For more information, please visit https://www.topgolfcallawaybrands.com.
In Conclusion
The partnership between Topgolf, Callaway, and Golf Saudi represents a significant milestone in the global expansion of these leading brands. By bringing their innovative products and experiences to Saudi Arabia, they aim to elevate the golfing industry in the region and inspire a new generation of golf enthusiasts. With the construction of multiple Topgolf venues and the establishment of exclusive partnerships, Golf Saudi is poised to become a key player in the transformation of Saudi Arabia into a premier golfing destination.
