A more than successful communication operation. As reported by Courrier international, Orange’s recent advertisement for the French women’s football team went beyond borders and was a resounding success abroad. In this spot, we can see a compilation of the most successful goals of the players of the French men’s team, with in particular Antoine Griezmann and Kylian Mbappé, but it is actually actions of the Blue whose images have been modified using visual effects. The goal is to show that the matches can be as spectacular for men as for women.
This initiative has not failed to be hailed by the international press, at the dawn of the Women’s Football World Cup, which takes place in Australia and New Zealand from July 20 to August 20. In Australia, precisely, The Sydney Morning Herald highlighted an advertisement that “deconstructs gender stereotypes”, while in the United States the sports media ESPN hails “a brilliant spot with an unexpected turnaround”.
On social media, many glowing comments from all over the world have also been posted. Four years after the World Cup in France, organizers and sponsors hope to see the increase in audiences confirmed in France.
