The stark effect, the Corona-crisis on the lives of the people is also reflected in the search behavior of people on the portals of the major Online shopping provider Galaxus/Digitec and brackish. The usual best sellers will be replaced by new product groups.
The dealers have been evaluated for a VIEW of the searches since the beginning of the Corona pandemic in Switzerland. Since drastic Changes to the normal spring business show to part. Generally, the Online retailer had so much to do like never before. “In March and April has doubled the search volume, almost,” says Daniel Rei Brack. Similar Figures, there is also at Galaxus.
Prominent events around the history of the Corona-crisis is quite right in the behaviour of Online shoppers. From the end of February, approximately, there was a significant increase in the Search for respiratory protection masks. “The first Peak was at 25. February, the day when the first Corona case was in the Canton of Ticino,” says Rico Schüpbach of Galaxus/Digitec.
“disinfectant” as a Top search term
Also in brackish, the picture looks similar. At the beginning of the lock downs, protective masks demand. And now for the first relaxations. Different by the way of disinfectant: Here there was a constant and high demand during the entire time.
In the Shop Galaxus disinfectant” even the most-searched term in the period from March to April 2020. is “With a “protective mask”, “mask of protection”, “Dettol” and “Mouth guard” out of the other four terms in the Top10 of the search terms, which played in the prior-year period, not a role.
Exciting is what have been looking for the consumers in the crisis also. Lego is about proves to be totally resistant to the crisis. In March up to April 2019, the building blocks were in place 1 of the search terms, in the same period this year, still on course 2. Brand new Puzzles and yoga to scuba diving at Galaxus for mats in the Top10. “Puzzle” is also in brackish one of the surprising entries in the Top search terms.
just Sport and Puzzles are not made to the home during the lock downs, it is also played. The game console Nintendo Switch creates it both at Galaxus, as well as the technology specialist sister portal Digitec in the Top10. And also brackish the Switch is typed in to the search field, is there, but as Evergreen.
Two other typical Corona-the search terms appear in the hit parade in brackish. On the one hand, toilet paper, and Stock items such as dry yeast or flour was in demand, especially at the beginning of the lock downs sharply of the Online shoppers. On the other hand, hair cutter. Here you see but also how quickly such Trends can change. Hardly it became known in the mid-April that the hair is allowed to open a salon back, dropped the Clippers out of the Top25.
No spring cleaning, for home office
No one can forget the whole home office area. Here are the Switzerland had to retrofit the interior and the Swiss, especially in the periphery. Both brackish as Digitec recorded a strong increase in Search for headphones with microphone, cameras for video chats, or Computer screens. At Digitec you can buy Webcam was “” even on place 1 of all the search terms in the March to April, “Monitor” on square 2.
iPhone and iPad, ranked in the previous year, the top places at Digitec have been Displaced. And other exciting changes can be interpreted from the statistics. So people have pushed it to the spring cleaning. 2019 Dyson and vacuum cleaner is no longer “belonged” to the Top10 of Galaxus, 2020.
The online retailers have responded to the new Situation – however, do not always go the way you expected. So about brackish disinfectant of Swiss producers from the spirits has added to the range, the protection masks have been removed temporarily from the Shop. The available stocks were sold directly to hospitals and care facilities. Now everything is good again available.
