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Seven consumer associations in seven states of the European Union have alleged that Google violated the General Regulation of Data Protection, or GDPR for its acronym in English. According to the BEUC, the European Organization for the Consumer, Google used “deceptive tactics” in relation to its location from the users.
The complaint suggests that Google always tracks the location of european citizens, whether the option is selected to do this in any of your services such as if not. The company does not report in a clear, nor direct consumers of their services and the result is that, even though the user believes that it is being tracked, the truth is that it is being followed by Google.
Each national association has denounced this situation to the authorities responsible for the protection of data corresponding to your country before you raise the complaint to Europe. The latter is given by the discovery that Google continues to record locations even if you have disabled the history of the locations in the preferences of your browser and other services. To be able to disable this, it is necessary to disable another function, something not reported in any moment.
The BEUC criticizes this mode to Google by carrying out a few deceptive practices in order to benefit from the location data of its users, which can be used for several purposes, among them, the advertising. Google is still predominantly a company that works by and for the obtaining of income through ads.
In an official response collected by Reuters, Google ensures that the History of localizations is disabled by default and that makes it clear enough that this does not prevent that there is still a trace of locations.
Google is one of the tech giants most affected by the new european regulation on data protection, although recent analyses suggest that it is also one of the greatest benefited by the harm that is resulting in the GDPR for small and medium-sized businesses that have difficulties to comply with all the new demands.
Facebook is in a similar situation, though its recent security breaches could take them to the european authorities in brief. Last October, more than 29 million accounts were compromised by a failure of the social network.
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