Do you know how to make your web pages show up higher in the organic rankings? If you’ve done some research, then you probably know what search engine optimization is. Basically, this involves the use of techniques that boost the chances of a webpage ranking on the first page of the search listings. SEO proves useful because virtually nobody visits the second page and beyond. For maximum exposure, your goal should be to claim the top spot. This can be achieved with the help of high-quality link building services.
The Influence of Links on Rankings
Almost all SEOs know that links are among the most powerful ranking factors used by Google. Without links, it can be difficult to attain high organic rankings even if you have the best content on your site. The problem, however, is that many webmasters focus on the wrong link building techniques. In a desperate attempt to climb up the ranking ladder, they choose to blast their website with a ton of links only to end up hurting their rankings even more.
Why is it that links sometimes impact rankings negatively? The simple answer is that the volume of links isn’t the best indicator of success. Instead, you must focus on the quality of links you build pointing to your website. Quality over quantity is the name of the game when it comes to building SEO backlinks. It may not make sense at first, but a handful of strong links can beat a thousand low-quality links any day.
How to Build Quality Links
The next step for you is to understand what makes a quality link. The best kind of backlink you can have is one that is relevant to your content, comes from an authoritative website, and has an anchor text closely related to the keyword you want to rank for. A good example is a link contained within the article body of a Wikipedia page. This is an authoritative and relevant backlink, which tells the Google bots that your website should carry some level of credibility and authority as well.
As you might imagine, these links can be pretty difficult to build. This is why many link building services involve manual link building using free web 2.0 platforms such as WordPress, Tumblr, and Blogger. But what you really want are links coming from real websites. For this, you may want to explore guest posting. This involves sending pitches to other webmasters, offering them a free post with your link in the content. Not everyone will accept your posts, but with enough patience, you should be able to find some takers.
If you want a ranking strategy that works, then you should move away from automated link building. It is high time to build strong SEO backlinks that actually pass authority and relevancy to the web pages you want to rank. You can build links by yourself, but if you don’t know what you’re doing, consider hiring a professional. Link building services done by experts can be a cost-effective option as you eliminate the guessing game and avoid potential mistakes along the way.
