Snapchat is often the great forgotten of the big social networks. It is, for example, twice as big as Twitter in number of active users but -unfairly- it is talked about much less. It is also the origin of many of the tools that are later cloned by other competitors, such as the stories format or augmented reality filters for selfies.
And if the company’s annual developer conference held yesterday is any guide, the trend is likely to continue.
The focus of the event has been on two technologies, augmented reality and artificial intelligence, which Snap, the company that owns Sanpchat, is applying to all kinds of solutions, and not just to its app.
His latest idea, for example, is to take the augmented reality filter technology that he already uses in the social network camera function to physical stores, with a smart mirror that allows you to see clothes in three dimensions, virtually try on a dress or a jacket or glasses or even automatically calculate the exact size of each user.
“Brands that create innovative experiences, such as augmented reality virtual fitting rooms, are 82% more likely to be recommended to others,” they explain from the company.
The company has begun installing some of these mirrors in Nike and Men’s Wearhouse stores – a chain focused on men’s clothing – in various regions of the US It also plans to integrate these augmented reality tools into vending machines thanks to an agreement with Coca -Line.
In addition to the new augmented reality features, the company has also decided to expand access to My AI, a conversational artificial intelligence tool, like ChatGPT, which until now has only been available to Snapchat users who pay for the Snapchat subscription service.
From now on, any Snapchat user will be able to chat with this artificial intelligence, which uses the same language model as ChatGPT or Bing Chat.
The company has also created new “lenses” (the name it gives to photo filters) for Snapchat’s camera feature that use generative artificial intelligences to create unique effects.
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