With $1.19 billion and $651 million respectively in worldwide revenue, Barbie and Oppenheimer are impressive cinematic successes of the summer. As for Taylor Swift’s new tour, it could register more than a billion dollars in revenue. Numbers that make you dizzy. And the productions of these events will not be the only ones to benefit from the profits, according to projections from Bloomberg Economics reported by Les Échos.
According to the specialized media, this could bring nearly 8.5 billion dollars to the American economy. More specifically Taylor Swift along with the other great American pop star Beyoncé (on world tour with Renaissance World Tour) would allow the GDP to inflate by around 5.4 billion dollars. On the side of the two films, the earnings for the coffers of the United States would amount to 3.1 billion dollars. Enough to increase gross domestic product by 0.5% and household spending by 0.7%.
It is especially Taylor Swift and her Eras Tour that prove to be the most interesting. The 33-year-old star could bring in up to $4.6 billion in economic activity, while she would “only” collect $1.6 billion. That’s less than Beyoncé, though: the former Destiny’s Child member would earn $2.1 billion, making the Renaissance World Tour the highest-grossing tour in history.
If concert tickets are the first generators of economic activity, they are not the only ones, as Les Échos explain. Transportation, accommodation, catering, and merchandise are all factors that add to a tour’s revenue. Thus, for the concerts of Taylor Swift, each fan would have spent on average… 1,300 dollars! And this crazy activity could, according to experts, make it possible to avoid the recession on the other side of the Atlantic.
