It’s the political controversy of August, and no one will have seen it coming… In the holiday setting of his campsite, Fabien Roussel sat down, facing the camera and dressed in a flocked T-shirt with the mention “day off”, to present to his Facebook followers the recipe for his herring-potato-tomato salad. A company that seems, at first glance, perfectly harmless.

However, while some benevolent comments were left under the original post of the national secretary of the French Communist Party, a wave of hatred swept over X (ex-Twitter). While some criticize the MP for the 20th constituency in the North for stepping out of the posture required by his position, others accuse him of seeking to appropriate the codes of the working classes in order to attract this electorate, or even to approach populist communication.

“He really takes the working class for neuneus,” laughed one Twitter user. Significantly, the authors of these criticisms are mostly left-wing sympathizers from other political formations. An intra-family lynching that was reprimanded, for example, by Emma Rafowicz, president of the Young Socialists: “Tired of these ‘comrades’ who despise, divide and create a divide on the left for everything and anything. Thank you @Fabien_Roussel for this recipe, to test. »

Back from camping, I discover on the networks the attacks targeting Fabien Roussel and his herring salad ?? Tired of these “comrades” who despise, divide and create a divide on the left for everything and anything. Thank you @Fabien_Roussel for this recipe, to test ??

Is posting a recipe while on vacation that good kid? In reality, this process seems to be akin to a communication technique that predates Fabien Roussel. Interfering in the private life of political figures in order to make them sympathetic and humane was initiated by John F. Kennedy, in the United States, several decades ago. Valéry Giscard d’Estaing then imported it in the 1970s by inviting himself, in particular, to dine with the French during his presidential mandate.