It’s not just the high energy prices that are causing concern for the tourism industry in Mecklenburg-Western Pomerania. After the Corona lull, the hospitality industry fears that there will be no guests again due to the general rise in prices.
Rostock (dpa/mv) – The tourism association Mecklenburg-Western Pomerania wants to counteract an imminent strong decline in guests in the north-east with the advertising campaign “The most beautiful thing in autumn”. Alternatives abroad and a noticeably declining desire to travel against the background of rising energy and food prices are clouding the prospects for landlords in Mecklenburg-Western Pomerania in the off-season.
Especially in centers like Hamburg and Berlin, large-format posters, newspaper and online advertisements are now being used to attract guests for a short holiday in autumn. “People shouldn’t forget to travel. A short break by the sea and lakes can help to gather strength, take a deep breath and switch off for a moment,” said Tobias Woitendorf, Managing Director of the . Cultural offers such as the Usedom Music Festival or the series of events that are held in the Castle Autumn should provide additional incentives.
After the sometimes very high and therefore often criticized prices for hotels, guesthouses and holiday apartments in the high season, special offers with room prices of 60, 80 and 100 euros should again attract holidaymakers from November. The campaign should then continue after the holidays around the turn of the year until the beginning of April. However, it is unclear whether, in view of the impending energy shortage, wellness offers will be available to the usual extent in autumn. According to the tourism association’s survey, one in five companies is even considering temporarily closing down in order to contain the consequences of the energy crisis.
