Heilbronn (dpa / lsw) – The Baden-Württemberg Minister of Transport, Winfried Hermann, has criticized Mercedes-Benz for wanting to grow primarily with expensive luxury cars. “I think this strategy is a mistake, it will also lead to acceptance problems if you only build cars for the rich and super-rich,” said the Green politician of the “Heilbronner Voice” and the “Südkurier” (Saturday). CEO Ola Källenius had recently announced the realignment, arguing that Mercedes was a luxury company and that jobs would be secured.
Hermann said: “I can understand that you sell luxury cars to make a return, but if you only sell luxury cars, then you leave the mass market.” Cars from the luxury segment are usually only suitable as company cars or for top and high earners. “I actually thought Mercedes understood that you have to diversify more – also with regard to job preservation.”
The new strategy is an invitation for Asian vehicles, the minister said. “Most cars from Korea, China and Japan are cheaper than those from German manufacturers, but now offer a similar standard.”
