Digital talent is an upward asset.
Companies know it well while young people have scarce means to demonstrate their abilities.
To remedy that lack and make both worlds come into contact, the Universia Steam +, 1 ESPORTS COMPETITION, created by Banco Santander and the specialized platform of Universia University, who aspires to become an annual appointment.
More than 1,600 young people enrolled in the first contest that harvested a very high engagement between participants.
“We have met with very motivated and prepared guys,” says Lucía Rabade, Global Director of Universia Jobs.
Young people are “very willing to give the best of themselves to demonstrate their potential to companies,” she adds.
Immersed in independent dynamics, young people and companies do not always reach a meeting point.
This is reflected in a Spanish labor market that has its worst data in the juvenile employment rate.
38% of children under 25 years of age are unemployed in Spain, according to Eurostat, compared to the European average of 17.1%.
Atresmedia, Iberdrola, Indra, Naturgy, Nestlé and Securitas Direct, and of course Banco Santander have participated in the first edition of this ESPORTS Competition, in order to put in tune their needs with the potential that can offer them the youngest sector of
the society.
The competition has consisted of four phases that, beyond the curricular assessments and competitive online tests, has included virtual training in competition, an accelerated course on personal brand, Soft Skills and job interviews, among other topics.
The brooch put on the past week the testing of the skills and capacity of teamwork of the 45 finalists when facing the video game overwatch.
The Indra team, composed of five members of the Polytechnic Universities, Carlos III, King Juan Carlos and Complutense in Madrid, was the winning picture.
“Participants have benefited from first-handing seven leading companies and being able to do networking with them,” Exhibits Rabade.
Meanwhile, these companies have also been able to improve their brand positioning and access a broad database of potential candidates for their job offers.
Not in vain, the objective of this contest is, mainly, employability.
For your organizers, it is about capturing the university talent that best suits digital environments through the tools that fit the reality of young people.
To the same, specify Rabade.
“We wanted to promote the employing brand of the participating companies within the University Target, as companies that promote the use of digital profiles.”
In addition, he recalls Universia’s employability director, young people have been able to “deepen their skills for the labor market through the competence report that we have facilitated them after the realization of the online test, and opting one of the 200 scholarships Evolution
They will help them improve their personal brand. ”
Rabade adds that “the idea is to be able to continue with the initiative and perform an annual edition of Steam + ESPORTS Competition.”
