Printed bags are a particularly effective marketing tool for businesses to adopt, working for companies of all sizes across various industries. Although they tend to be low cost to produce, the results can be particularly positive as consumers get value from the offering. Most of us have branded bags around our house which we use for things like grocery shopping or as work bags, being a convenient addition to our lifestyles. Whether you’re creating promotional bags for an upcoming trade show, event goodie bags or for shoppers to carry their purchases home, we’ve pulled together some of the different options available.
Fabric bags
Being one of the most popular styles among consumers, printed cotton bags are ideal for long term usage thanks to their durable characteristics and washable fabric. The aesthetic of the classic style and handy shoulder strap can compliment a variety of different designs, offering brands an effective way of promoting themselves as their name is present wherever the bag is worn. As well as being loved by consumers, fabric bags are a great choice for the environment, reducing the amount of single use plastic bags required and showing your sustainable side as a business.
Drawstring bags
With a variety of uses and a strong form, it’s no wonder drawstring bags are an old favourite. They tend to be known as sports bags thanks to their convenient over the shoulder strap and waterproof material, ideal for fitness fanatics. Over more recent years, many retail stores have swapped from carrier bags to drawstring bags as their simplicity makes for effective and eye-catching branding, with the opportunity to stand out from the competition. Consumers tend to favour drawstring bags as an alternative to traditional carriers as the hands-free approach is perfect for a shopping trip, being more like to see plenty of reuse.
Laptop/ tablet bags
For more corporate businesses, laptop or tablet sleeves are a great way to offer customers or partners a branded gift that will come in useful. Being great for commuters and people working on the go, a simple laptop bag offers protection and convenience during their everyday work life. Traditionally, this kind of promotional bag keeps a simplistic appearance with the addition of a brand logo, getting your name seen on a regular basis by the right audience.
Jute bags
Similarly to canvas bags, jute bags are ideal for trips to the grocery shop thanks to their weight bearing capabilities. Being made from closely woven fibres, the strength of the fabric is suitable for heavier contents for a long lasting bag that can be reused again and again. Jute bags tend to be bigger in size than traditional fabric bags, holding more contents so being appealing over having to carry around multiple smaller bags. For businesses designing their own promotional jute bags, the neutral shade of the fabric creates a versatile base which can be printed on in various designs, with bold colour blocks being particularly effective and eye catching.
