A Chinese fashion brand withdrew a line of children’s clothing and apologized to consumers after receiving complaints for designs with references to racial violence or suggestive phrases as “let me touch you”.
The designs of the JNBY brand were widely shared on the Chinese platform Weibo, where criticism accumulated and anger by designs that were understood as inappropriate for children and adolescents.
In the shared images were stamped with slogans as “Let Me Touch You” (let me touch you) or “Welcome to Hell” (Welcome to Hell), there was also a design with a boy injured by multiple arrows or another with the words in
English: “This site is full of Indians. I’ll take a weapon and I’m going to make them pieces”.
“What do you try to express JNBY with these designs? I used to like your adult clothes, but I did not expect your child’s line to be so sinister,” a user said.
Another internet assured that older family members who did not speak English had bought these garments for their children without understanding the meaning.
A mother shared in Weibo an image of a garment on which she saw the message “Welcome to Hell”, and wrote: “How? Who are you welcoming? The user explained that his parents, who do not know
English, they bought that clothes without understanding the message.
The brand apologized on Thursday by “inappropriate designs”.
“We have immediately withdrawn all the products of this series of our shelves, we revoked the related advertising material and we created a specialized group for an internal investigation,” he said in a statement at Weibo.Jnby is a popular clothing brand in China, founded in 1994
.
