Amazon has banned the use of the platform to more than 3,000 merchants and 600 brands of Chinese origin for repeatedly breach their policies on false reviews and especially abuse the reviews in exchange for gifts.
The technology company initiated in May a campaign with which it was intended to identify and eliminate practices that violated the policies of its platform, such as the payment by favorable reviews, and that already in July came to affect tens of thousands of Chinese merchants, as it collects South
China Morning Post.
In an interview with a state environment, the Vice President of Global Sales in Asia, Cindy Tai, has indicated on Friday that this campaign does not address specifically against China or any other particular country, and that the closures that have occurred have not had a negative impact
In the growth of Chinese merchants in Amazon.
The technological company has banned the use of its platform to about 600 brands of the Asian country and more than 3,000 merchants, as a spokesperson has confirmed to The Verge, after five months of research.
The affected brands and sellers deliberately violated the polication policies, with practices that allowed them to promote both reviews and ratings, for example, through the delivery of gift cards in exchange for favorable opinions.
The company indicates in its ‘patterns of participation in the community’ that “Any attempt to manipulate the content or functions of the community, including contributing to false, deceptive or non-authentic content, is strictly prohibited.”
Nor does it allow promotional content.
And in this section, he points out that “create, modify or publish content in exchange for any type of compensation (including free or discounted products) or on behalf of another person”.
