A culture, a style, a movement: hip-hop born 50 years ago in the Bronx of New York offered young African-Americans an escape from poverty and discrimination, before conquering the United States and the world with billions of dollars in music, sport or fashion.

Now a master in its country, hip-hop has grown rapidly to shake up a music industry that initially resisted it, while continuing to embody a part of American youth.

His date of birth is August 11, 1973.

That day, on the ground floor of a public housing building at 1520 Sedgwick Avenue, in the Bronx, one of New York’s five boroughs, a DJ of Jamaican origin, Clive Campbell, alias DJ Kool Herc, innovates: by spinning the same disc on two turntables, he isolates the sequences of rhythms and percussion and makes them last in the speakers, prefiguring the “breakbeat”, an essential component of hip-hop music.

“Celebrating 50 years is extraordinary. Because all that had no value. When we started, nobody wanted to hire a DJ, an MC (Master of Ceremonies) or breakdancers”, recalls for AFP hip-hop historian Ralph McDaniels, one of the first to film the New York rap scene.

August 11, 1973 “was just a birthday party, but this party marked the beginning of it all”, breathes the sixty-year-old who has kept decades of archives, thousands of hours of images and sounds that protects to transmit the memory of an era.

In tribute to August 11 50 years ago, DJ Kool Herc will share the poster for a mega-concert next Friday at Yankee Stadium in the Bronx, the legendary stadium of the eponymous baseball team: y are announced other rap veterans like Grandmaster Caz, Kurtis Blow, The Sugarhill Gang, the pioneer Roxanne Shanté, but also Lil Kim, Ice Cube, Snoop Dogg and Run DMC.

To commemorate this anniversary, New York is sprouting up a number of cultural initiatives all summer long: graffiti or breakdance sessions, “block parties”, concerts…

Last Friday, one of the pioneers of rap, Grandmaster Flash, real name Joseph Saddler, gave himself up at 65 on a stage in a park in the Bronx.

Grandmaster Flash played with two former Furious Five bandmates, Melle Mel (Melvin Glover) and Scorpio (Eddie Morris), to recreate the electric atmosphere of the 1970s and 1980s.

When life was harsh and violent in New York, plagued by poverty, drugs and crime, the first “block parties”, parties, were a breath of fresh air for teenagers and families seeking to escape from ‘a difficult reality, and in particular social and racial discrimination, recalls Jerry Gibbs, who grew up in the Bronx.

“I was a kid when it started but I saw how it united the communities (…) how the DJs made people dance (…) made them forget all their worries and pick up for an evening”, tells AFP the 55-year-old rapper who calls himself DJ Cool Gee.

“A lot of the biggest artists in hip-hop have had a hard time,” adds Ralph McDaniels, quoting Jay-Z, The Notorious B.I.G. or Nas, who grew up in poor New York ghettos.

“They knew and they understood the people, the families, the smells and everything that goes on in the elevators that smell of urine and everything that you go through there every day. And they took all that and put it in their records,” says the historian.

Jay-Z, child of Brooklyn, is a former drug dealer of his housing estate. Shawn Corey Carter, his real name, became in the 1990s and 2000s one of the greatest American rappers, then a billionaire businessman at the head of an entertainment empire, Roc Nation.

The rapper, whose tracks are commercial triumphs in 2000s bling-bling style, has surrounded himself with producers like Kanye West. Other singers, like DMX, Busta Rhymes, 50 Cent, Cardi B, Drake and Nicki Minaj have also become global stars.

But despite its dominance, hip-hop remains rooted in a counterculture in the United States and the painful experience of racism and inequality, experts say.

The Grammy Awards, Oscars of the American music industry, are thus accused each year of discrimination against African-American artists.

Still, in the age of streaming, the influence of hip-hop is global. It has become a social movement, more than just a style: from fashionable music, from texts to dance.

“People weren’t really accepting hip-hop, they thought it was going to fail,” recalls Paula Farley, 59, who was a child of the first Bronx party.

“Fifty years later, we made them lie,” she rejoices.

08/08/2023 06:53:34 –         New York (AFP) –         © 2023 AFP