And if each purchase brought in money? It is this idea which has inspired the operation Thau Foliz. Throughout the weekend, purchases made at the merchants in the city centre of the fourteen villages of the town of Sète (Herault) will be subject to an automatic reimbursement to the bank account of the customers.
see also : The return of the food “made in France”
This rebate is equivalent to 20 % of the amount of the note in the limit of 50 euros, 10 euros maximum refund per ticket. “The offer is cumulative from one store to the other,” said the chamber of commerce of the Hérault, the origin of the initiative. “It is not a reduction in scope by the merchant. This is the download of the app Keetiz (developed by a local company of the same name, editor’s NOTE), to which the client binds his / her bank account, which generates the refund as soon as the purchase is made by credit card,” says the CCI, which funds Thau Foliz with the city Sète Agglopôle Mediterranean.
This rebate is equivalent to 20 % of the amount of the note in the limit of 50 euros, 10 euros maximum refund per ticket
“A prize pool of € 6,000 is allocated to promote the “eat local” and re-create the lienavec 1 200 merchants, for a target of 50 000 euros of sales generated during this week-end”, explain the initiators of the operation. The system has already been proven in Montpellier, france, in November and December of last year. The region of Occitania had put in the cashbox 80, 000 euros to be refunded to customers from the city centre. “These 80 000 euros have generated almost 1 million euros of turnover among the retailers,” says the CCI of the Hérault. KICS Occitania already thinking ahead to étendrecette formula.
The editorial team conseilleLes brands in the appointment to promote the fresh products françaisLa campaign full of humour of the CCI to save the trade of proximitéSujetsSèteHéraultCommerce of proximitéÉconomieRemboursementAucun comment
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