The scandal Cambridge Analytica has deeply marked Pierre Valade. In 2018, the year which saw also the european regulation on data protection (RGPD), this young Frenchman is considering a new entrepreneurial adventure. It has sold its calendar app Sunrise for the american giant Microsoft for $ 92 million. In the Face of appetite, devouring of the GAFA, and to the multiplication of scandals around the topic of data privacy (former tweets taken out of context, records assistants voice without true consent, etc…), he wants to find a way to give back users control of their data and their privacy.
He is born in April 2019 of the first version of the application Jumbo Privacy, thought of as a “protective agent” of the user. “Nobody can spend as much time managing his private life and his data on each of the services. A platform like Facebook to some 35 parameters related to the privacy or safety. The game is not balanced between the different platforms and the user,” says Pierre Valade.
a trusted Third party,
In the manner of a antivirus, scans apps for smartphone (Facebook, Twitter, LinkedIn, etc…) to which the user connects and makes a series of recommendations to increase the privacy and security online. The user may, for example, choose to delete tweets after a certain date, ensure that her anniversary date is not public on Facebook, check their e-mail address is not circulating on the dark web, etc…
“The tool works for the user as a trusted third party. It allows him to regain control of his private life. We réinterprétons the language settings for things to be simple and understandable by any user,” says Pierre Valade. What would take hours of manual actions to a user is done in a few seconds by Jumbo. Especially, the application ensures the follow-up according to changes in the privacy policy on a regular different platforms and sends notifications where appropriate.
price Strategy the original
To do this, the user must log in to the account of the service that it wishes to be set inside the app Jumbo. What about access to these data? “All data remains in the user’s phone. The technical choices made are that the application accesses, but not the business”, insists Pierre Valade. “We have no economic interest to recover these data, which represent rather a risk for us”. The business model of the application is based solely on subscription, with a price strategy original, since these are the users who choose among a range price they want to pay for access to Jumbo More or Jumbo Pro, the premium versions which offer additional functionality. And contrary to popular belief, users do not necessarily go to the cheapest price. “People understand what we are trying to do. They have also understood that if it is free, it is that there is a prize hidden,” says Pierre Valade.
Jumbo currently has over 100,000 users on iOS and Android, and several thousand subscriptions. The company has just raised $ 8 million, a transaction carried by the fund Balderton. “It is a pan of the digital life that has not been addressed by any company before Jumbo. Considerable attention has been focused on cyber-security, or confidentiality is addressed under the angle prescribed, but no company has focused until now on the need of the user,” said Bernard Liautaud, partner at Balderton and the former CEO of the software publisher Business Object. The company must now work to grow its user base and confirm its ability to transform them into subscribers.
The editorial team conseilleTout what Facebook knows me (and you)RGPD: “there will be penalties far more significant”SujetsPierre ValadeBernard LiautaudJumboDonnées personnellesBalderton1 commentaireALEX JIBEELle 24/06/2020 15:58
Don’t fall into the trap. Jumbo will ask you the total to supposedly protect you, until one day a hacker will be used. To protect themselves, it is necessary to flee of the social networks and don’t communicate !
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