appetizers and champagne, a small fashion show, music, a hundred invited guests – as Marijana Biscanic and Michaela Hrgovic, two sisters with Croatian roots, the Celebration of the fifth birthday of her fashion had Boutique presented. In March, the birthday party should take place. A Feast, to show The “girls”, as they were ridiculed at first, have done it, how Hrgovic said. From year to year, you could have your sales and, most recently, even by 20 to 30 percent in a profitable increase. “Last year was our best.” But then, the Coronavirus came from, and the birthday feast, nothing is now.
Petra Kirchhoff
editor in the Rhein-Main-Zeitung.
F. A. Z.
Noée lives as the majority of owner-managed businesses in the city of the regular customers and a passion for the Business, the it should be noted the two sisters clearly. Among their clients you are working, some better-paid women are on a more fashionable Look Italian, and German labels such as Marc Aurel, Rinascimento, Riani, or Liu Jo and not a fortune to spend. It’s customers who appreciate the warm dealing of the Schiller street.
with New challenges by the Corona-crisis
Periodically, you will be invited to Events in the Boutique: fashion shows, readings, lectures, small concerts. The programme also includes unusual stories, such as a Breakfast in the midst of the new collection are sometimes. Recently, the fashion retailers had style and image consulting newly added to the Portfolio. Such information flow across all social channels: Facebook, Instagram, Tiktok, Youtube. A Newsletter is there also. “We are always hazards in fifth gear,” says Biscanic.
The Corona-crisis challenges, the two sisters, now the all new. That this year’s fiscal year, is not a simple one, you would have felt even before the prescribed annual closure in mid-March. The sales were in January and February, as expected. In the case of closed loading doors of the fashion sales collapsed almost completely. The Dealer, trying to improvise with Videos and Live Shopping in the Boutique, dresses and blouses were sent out on request. However, just ten percent of the ordinary revenue of the business.
“You must be represented”
Also, since the re-opening of the challenge is great. “It’s a battle,” says Biscanic. About 50 to 60 percent were missing in may compared to the previous year. The Schiller street is not a walking distance. And that is how you chain stores so far in the competition to the Fashion and the Online fashion trade points were able to, namely, the small, personal Events in the business, is due to Corona is not possible – and nobody knows for how long. Many of the regular customers work in a home office, you need to partially take care of in parallel, the children, and are less common in the city, if at all.
From your concept, are convinced the Noée-women. Due to the Corona experience, you have decided after five years to sell fashion are now online. A step that you have had rejected. Since the events are removed, stay them no choice, says Biscanic. She has prepared the marketing plan and formed. “You have to be online to be represented, also, to reach other customers,” she says. Experiences on Instagram have they encouraged. Requests for Postings are coming from the North and the South of Germany.
