Now it goes to the money. For a long time, Social media will be denounced for that, you would contribute to social polarization. So far, could harm the economically very little. The sales rise and rise, because the advertisers keep Faithful to them.
Now, however, is the American civil rights organisations have called two weeks ago to Boycott against Facebook, something remarkable able value, because they have turned the tables: don’t advertise and also advertise. Or in more technical terms: The reporting on the advertising boycott is for some brands so much value that it’s good business sense may be to boycott the use of Social media.
The does not have to mean that you should not put the companies involved that they are serious with their demands for stricter measures of the platforms against hate speech. However, it is easier to abstain for a few months on the targeted advertising in Social media, if at the same time, the Image will increase. The reaction from Facebook shows that the Boycott is short-term effect. The long-term Trend for digital advertising all of that will change, but nothing.
