Sat.1 acquired at the auction of the Bundesliga, surprisingly, a Live-rights package. The TV station may show, according to information from the German press-Agency of in 2021 at per season to nine games on Free TV. Include the meetings of the Supercup and League one games on the 1., 17. and 18. Round, the run up to the end of the coming season at the ZDF. Four relegation games coming up and the opening game of the second Bundesliga.
Officially, the results of the media rights auction by the German football League (DFL) will be announced this Monday after the General meeting (13.30) of the 36 professional clubs. There the clubs, what are the media companies spend in the four seasons from 2021/2022 to know, in order to show moving images. The last auction yielded 4.64 billion euros for four seasons. A further increase of more than 80 percent, as in the case of the invitation to tender four years ago, is considered to be extremely unlikely.
At the auction were able to secure the well-established Pay-TV providers ‘ rights. 200 Live games run according to dpa-information of 2021 at the Sky, 106 games at DAZN. Also, the Tradition of “sports show” and “current sports Studio” show versions, therefore, by 2025, together. ARD and ZDF have secured the appropriate rights packages. In the run-up as a likely candidate-traded online retailer Amazon has kept the Telecom back, and none of the seven Live audio-visual rights packages purchased.
