The Frankfurt book fair, in 2020, to be held in three months, under difficult conditions, didn’t receive for this special event once again clear contours, since there is already excitement to the exhibition of the following year. After this newspaper had reported on plans to have the book fair in October 2021 at the same time with the Musikmesse will take place and to establish a kind of common “creative festival”, registered with both organizers to word: The Musikmesse will take place as a “stand-alone event on the Frankfurt exhibition grounds,” said the Musikmesse, and the book fair wants nothing to do with an “Association with a measure from the field of Games or the music fair”.
Below is the formal “unification”, but, when the exhibition centre is divided already, apparently a lot of possible. That you want to be a creative festival, not shared with the book fair, more, close “however, meeting formats that facilitate exchange with the adjacent creative industries”, and this neighborhood in the Creative throws, apparently, a glimmer of hope in a troubled book market: “So AC-side pulses is set in a world in which the boundaries between media are increasingly blurred, to design new formats, business models, or partnerships.”
When’s the book trade for good
it is Now in a world such as here designed, where the boundaries are blurred, and a book to the computer game or, who knows, to the ringtone (from the reverse direction, apart), of course, that you even without any official Association cooperation comes in, finally, are also available in some bookstores, Non-Books, such as plush animals, pens, Game card sets, or eyeglass cases next to the cash register. If it benefits the book trade because, he thinks, and makes his peace. But the benefits to the book industry with its well-established product, of the fair, when the attention of the visitors as well as the media to be shared, providing at the same time on the same exhibition grounds your content? Are the end boundaries are not blurred is more of a curse than a blessing for the one who has to offer a distinctive product?
A certain amount of scepticism, the sounds in the words of the head of the börsenverein of the German book trade: The book fair is “the largest in the world and will remain so, just after the Corona,” said Karin Schmidt-Friderichs: “you may like to make experiments, but it does not need any outboard motor. It is self-Motor.“ How such words arrive at the Musikmesse? Today was originally supposed to take place a press conference of city, trade fair and book fair with the theme “New perspectives for the cultural and creative industries”. It was canceled. It may be that there is still fundamentally need to be considered.
