Many people want to lead a greener life. You can check on the website of the Munich-based Utopia GmbH. According to information from the company is the number one German website that reports on sustainability and green consumption.
The Utopia GmbH was founded in 2007 by Claudia Long. “We want to appoint no problems, but invite you to do something different,” explains managing Director Meike Gebhard. On the page readers will find articles on topics such as mobility, environmental protection, health and garden. And you will find “ideas to yourself”. There are posts with titles such as “Green fashion labels – chic and fair” or “Vitamin C in high dose: Is this at all useful?”.
Utopia is part of the Green Lifestyle Group, which is involved in the avocado gates and to nearly 68 percent of Öko-Test. The owner of this company, the Deutsche Druck – und Verlagsgesellschaft (DDVG) – it belongs to the SPD. “As it is to holding companies, there is no influence of the SPD or the DDVG on the operational business of the Utopia GmbH”, explains Gebhard.
from Display
Öko-Test, Utopia, and avocado gates a market leader, were living in the Segment of sustainable, conscious consumption of each of Oliver Ortlepp, managing Director of the Green Lifestyle Group says. As an Investor, the Green Lifestyle Group have carried out the growth financing of Utopia GmbH.
“In the early years has invested a Utopia in the structure of the platform and the reach and the brand. According to the Utopia GmbH has generated losses. Since 2018, the Utopia is profitable,“ says Gebhard. The company thrives on advertising as a sustainable company, for example, green electricity providers.
