The Future of Marketing Explored at Tribeca X: Insights from OKX and BBDO Leaders
OKX Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew Robertson shared their thoughts on the transformative role of Web3 and AI in marketing at the Tribeca X panel. The event, moderated by OKX Ambassador and Olympic snowboarder Scotty James, took place at Convene One Liberty Plaza under the theme “The Future of Marketing Through the Lens of AI and Tokenomics.”
During the discussion, it was emphasized how emerging technologies like AI and tokenomics are reshaping marketing strategies and consumer engagement. Haider Rafique highlighted the significant impact of these technologies on the marketing landscape, noting how generative AI and blockchain-based incentives are revolutionizing content creation and community building. He expressed excitement for the future, stating that these tools are changing the way creators and marketers engage with consumers and build communities.
Andrew Robertson also chimed in on the benefits of generative AI, mentioning how it helps bridge the gap between ideas and execution in the creative process. He emphasized the opportunities that AI brings in terms of time, money, and overall creative possibilities.
Tribeca X, a part of the larger Tribeca Festival, serves as a platform for thought leaders across various industries to come together and discuss the latest trends. The festival includes live conversations, workshops, screenings, and networking events in New York City, culminating in the prestigious Tribeca X Awards, which celebrates the best brand stories of the year.
In addition to the panel discussion, OKX has been a key player in the Tribeca Festival as a Presenting Partner for the third year in a row. This partnership involves naming rights to the BMCC Theatre, now branded as the “OKX Theatre at BMCC TPAC” for the duration of the festival from June 5 to June 16. OKX also sponsored the gala screening of FIREBRAND at the OKX Theatre at BMCC TPAC on June 11.
OKX’s collaboration with the Tribeca Festival began in 2022 with a focus on Web3 initiatives. The partnership has since expanded, with the introduction of the inaugural Tribeca Festival NFT pass in 2023. This ongoing relationship underscores OKX’s global reach and diverse partnerships across various industries, showcasing its commitment to the Web3 ecosystem.
The insights shared at the Tribeca X panel shed light on how marketing professionals can leverage AI and Web3 technologies to enhance their strategies and connect with audiences in innovative ways. As these technologies continue to advance, they offer new opportunities for creativity, efficiency, and community engagement within the marketing realm.