Tag: Advertising

John Lewis has launched a new Christmas campaign called the Gifting Hour, which tells the story of a young woman named Sally searching for...

Coca-Cola has decided to revolutionize its iconic 'Holidays Are Coming' ad with the use of AI technology. This new AI-generated version of the ad...

The online advertising market has become a significant player in the global marketing arena, changing the way brands interact with consumers. With the rapid...

Spotify, the popular audio streaming service, has recently launched a new initiative called ‘Creative Lab’. This in-house creative agency aims to assist brands in...

The Future of Marketing Explored at Tribeca X: Insights from OKX and BBDO LeadersOKX Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew...

Sainsbury’s Streamlines Media StrategySainsbury’s, a well-known brand, has recently made a strategic decision to consolidate its media planning and buying activities under a single...