Tag: Advertising

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Emotional Christmas Marketing: Strategies to Connect with Consumers

John Lewis has launched a new Christmas campaign called the Gifting Hour, which tells the story of a young woman named Sally searching for...
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Revolutionizing Coca-Cola’s ‘Holidays Are Coming’ with AI Technology

Coca-Cola has decided to revolutionize its iconic 'Holidays Are Coming' ad with the use of AI technology. This new AI-generated version of the ad...
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Online Advertising Market Forecast: Reaching US$ 529.4 Billion by 2033

The online advertising market has become a significant player in the global marketing arena, changing the way brands interact with consumers. With the rapid...
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Spotify launches ‘Creative Lab’ to boost brand reach

Spotify, the popular audio streaming service, has recently launched a new initiative called ‘Creative Lab’. This in-house creative agency aims to assist brands in...
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The Future of Marketing Explored at Tribeca X: Insights from OKX and BBDO Leaders

The Future of Marketing Explored at Tribeca X: Insights from OKX and BBDO LeadersOKX Chief Marketing Officer Haider Rafique and BBDO Worldwide CEO Andrew...
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Sainsbury’s consolidates media into single shop

Sainsbury’s Streamlines Media StrategySainsbury’s, a well-known brand, has recently made a strategic decision to consolidate its media planning and buying activities under a single...