The women’s ready-to-wear brand Naf Naf was placed in receivership on Wednesday by the Bobigny commercial court (Seine-Saint-Denis), indebted in particular due to unpaid rents during the Covid crisis, announced the company to AFP. The French brand launched in 1973 by two brothers and now owned by the Franco-Turkish group SY employs 660 employees in France, owns 135 stores and posted in 2022 a turnover of 141 million euros, “in growth”, had a spokesperson told AFP at the end of August.
She had already experienced legal redress in 2020. “We will do everything to get Naf Naf back on its feet in the coming year. We must not confuse us with Camaïeu and all these other companies which have failed to recover from the crisis in the “retail” sector,” the leader of SY told AFP. Selcuk Yilmaz.
“We know that there will be store closures, a priori about twenty, and a new PSE at headquarters, which will move”, declares Angélique Idali, secretary of the CSE and CFDT union representative, 87% majority at Naf Naf . “There is a huge concern among employees about the closure of stores, they are waiting for the list,” she told AFP. “This is the second receivership in three years, so there is a lot of concern, distrust, fear”, according to the trade unionist who hopes that “a social disaster will be avoided as much as possible”.
The company had begun to restructure and cut 35 jobs in June 2023 as part of a PSE, Ms Idali recalled. It had already been placed in receivership in May 2020 and taken over by the Franco-Turkish group SY, which is still its shareholder, and which had already acquired the Sinéquanone brand in 2019. SY International directly employs 1,500 people .
