Toyota Material Handling Marks 25th Anniversary of SAS on National Forklift Safety Day

Toyota Material Handling is celebrating a significant milestone as it marks the 25th anniversary of its System of Active Stability (SAS), a technology aimed at reducing the risk of forklift tip-overs. This celebration coincides with the 11th annual National Forklift Safety Day, highlighting Toyota’s commitment to prioritizing safety and empowering customers to create a culture of safety within their organizations.

In observance of National Forklift Safety Day, sponsored by the Industrial Truck Association (ITA), Toyota is sharing educational resources with dealers and forklift operators to promote innovative technology and best practices in forklift safety. With an estimated 4.5 million forklift operators in the workforce, Toyota continues to stress the importance of ongoing safety education and training.

Cesar Jimenez, Vice President of Regulatory Affairs, Product Planning, and Product Assurance at Toyota Material Handling, emphasized the impact of National Forklift Safety Day in fostering discussions on the importance of safety in all organizations. He highlighted the event’s role in promoting safety training for forklift operators across various industries.

In addition to SAS, Toyota offers the Smart Environment Sensor Plus (SEnS+), which aids operators in detecting pedestrians or obstacles in their path. SEnS+ features dynamic zoning, adjustable truck slowdown, and backward movement prevention capabilities, all of which are part of Toyota Assist – a suite of advanced features designed to enhance forklift safety, productivity, and situational awareness.

Key figures in Toyota Material Handling, such as Brett Wood, President & CEO of Toyota Material Handling North America, and Cesar Jimenez, will play essential roles in this year’s National Forklift Safety Day event. Wood, who is serving as the ITA chair for the second term, has been instrumental in promoting safety standards within the industry. Jimenez, with nearly three decades of experience, follows in Wood’s footsteps as a leader in advocating for safety measures in the material handling sector.

Toyota Material Handling’s commitment to safety is further demonstrated through initiatives such as site surveys, consultations, and operator training. By embodying the principles of Kaizen (continuous improvement) and upholding Toyota’s core values, the company plays a vital role in enhancing safety standards in manufacturing, warehousing, logistics, and distribution. For more information, visit Toyota Material Handling’s National Forklift Safety Day page at