Actor Brian Cox is advocating for movement in the workplace to support mental health. In a new advert for sportswear company Asics, the 78-year-old actor emphasizes the importance of physical activity to combat the negative effects of sedentary desk jobs. Cox plays the role of a tough boss who points out that the desk itself can be more harmful than he is, stating that science has shown the detrimental impact of prolonged desk work on mental health.
Addressing workers in the advert, Cox encourages them to break free from their desks and engage in activities like running, jumping, or rollerskating to protect their mental well-being. He highlights the trap of being tied to a desk for long hours and sacrificing mental health for workplace perks like free fruit and wellness initiatives. Cox urges viewers to prioritize their mental health by incorporating movement into their daily routines.
Known for portraying intimidating characters on screen, Cox acknowledges the surprising revelation that a desk can be scarier than the roles he has played. He commends Asics for promoting exercise as a means to support mental health and emphasizes the importance of physical activity in maintaining overall well-being.
A desk break experiment conducted by Dr. Brendon Stubbs from King’s College London demonstrated the positive impact of adding just 15 minutes of movement to the workday. Participants experienced a significant improvement in their mental state, with stress levels decreasing, productivity increasing, and focus enhancing. The findings underscore the benefits of incorporating movement breaks into the work routine to enhance mental health and overall performance.
The Asics advert coincides with World Mental Health Day on October 10 and aligns with the company’s initiative to prioritize mental well-being in the workplace. Asics has introduced a desk break clause in employment contracts, allowing employees to take daily breaks for their mental health. Additionally, on World Mental Health Day, Asics will donate £5 to mental health charity Mind for every employee who shares a photo of their empty desk while taking a break.
By raising awareness about the impact of sedentary behavior on mental health and advocating for movement in the workplace, Brian Cox and Asics are encouraging individuals to prioritize their well-being. The campaign underscores the importance of physical activity in supporting mental health and highlights the positive outcomes of incorporating movement breaks into the workday. As organizations continue to prioritize employee well-being, initiatives like the desk break clause serve as valuable tools in promoting a healthy work environment.
