Subscribers obtained an emailThursdaywith the subject line”Integration Evaluation Email #1,” and the entire body of the email just comprising one sentence:”This template is used by integration evaluations “

Streaming users instantly turned to Twitter to voice their concerns, together with lots of generating memes stating that it might a brand new series that HBO is broadcasting.

“INBOX: Integration Test Mail #1an interesting new play from HBO Max,” an individual user tweeted.

“Lol in case it ends up the HBO Max email goof is a stunt to get a new series called Spartan Evaluation Email subsequently congrats to the advertising group,” a different user composed .

Director James Gunn tweeted he expected the integration email”is the very first step in exceptionally clever viral advertising for #Peacemaker,” his forthcoming series.

“I expect everybody watches my brand new series called Integration Test Mail #1 coming to HBO Max shortly! We are trying something new with all the advertising…,” an individual tweeted.

An intern.

No, actually. And we are helping them ,” HBO Max afterwards tweeted.