Three weeks ago on the set where the Telecinco News News was made there was absolutely nothing but empty walls, cables on the floor and ladders. Last Monday the entire editorial staff and the entire team were already working on a spectacular set, “the most advanced in Spain”, made up of three vertical hanging screens that incorporate a motorized lifting mechanism and that allow the projection of recorded images without any distortion. with mobiles to adapt to the languages ??of the 21st century, along with an immersive screen of 31 linear meters that offer a viewing angle of 175° and add up to a total of 210 square meters of set.
Tonight begins with Carlos Franganillo at the helm what aims to be the backbone of the new Mediaset and, in particular, of the new Telecinco and which the CEO of the group already began to build more than a year ago, slowly but surely. audiovisual, Alessandro Salem: the news.
Mediaset España’s commitment to news is not to “influence Spanish political life”, according to Salem, but rather to find “a new way of telling the news.” “It is not a problem of influence in Spanish political life, this is not the objective, the objective is to value an important tool of free-to-air television, which is news programs with the objective of speaking to all types of audiences, and another objective is to try to experiment, innovate, to make it a language that can always bring us closer to the public, and to be a new way of telling the news,” highlights the CEO.
To carry out this brutal change without losing the legacy left by Pedro Piqueras, Salem signed Francisco Moreno, who was the sole administrator of Radiotelevisión Canaria and, probably, together with the signing of Carlos Franganillo, the greatest success of the group since the beginning of the called Mediaset revolution.
And what did Francisco Moreno do? “Maybe they brought the canary for the shake,” responds the director of Mediaset News when listening to how a good part of the faces of the network’s news programs, its presenters, describe what has been done to a department as “absolute shake.” abandoned by God for too long. This visual description, authored by David Cantero, is the best that could be done to explain what, starting tonight and later, the viewer will find himself in the Telecinco News News.
In the first meeting that those responsible for the technology and scenography division had with Francisco Moreno before Christmas, there was a phrase that they thought was impossible and that they are now convinced they have made a reality: “We have to do the biggest thing.” It was said by Eugenio Fernández, director of Mediaset’s technology division and the man who, together with the Mediaset Engineering, Technical, Scenography and Lighting team, has traveled to countries such as France, the United Kingdom, Germany, Belgium, Croatia in a few weeks. , the United States and Canada to soak up the innovations that television studios and news sets have there. He brought the best, indeed, “the greatest” and launched it in record time.
“What we have done is renew ourselves,” says Moreno. “We started from a very positive background, which is the independence and rigor with which Telecinco news has always been done, but now with technological tools,” he explains. Of course, “the technique may be the most modern in the world, but it does not take precedence over the content,” Moreno insisted. “The facts, what worries citizens, what is happening is what we are going to dedicate ourselves to, we leave the opinions to others,” she says.
Franganillo is of the same opinion for whom technology “if it is not useful it is of no use and this one is going to be,” he says forcefully. “We live in a very complex world where we receive thousands of impulses constantly and the responsibility of journalists is to tell what is happening, but also to put on the brakes (…) We have first-class material and we are going to use it well,” he repeats. mantra. Telling what happens is the objective, but above all and above all, telling it well. Being on the street, where the news is, where what worries society is happening, explaining it and doing so using all possible languages, but “without overwhelming the viewer with many resources” because the priority is what they both repeat over and over again. , is telling the story.
Success belongs to those who build a good informative story and you don’t have to be in a trench to achieve success.
Thus, Mediaset launches one of its most ambitious bets of its new stage. Moreno and Franganillo, after their incorporation, supported by the “enormous professional value” of the human team that makes up the editorial team, have built and will continue building (because this is only the beginning, according to Mediaset sources) a new audiovisual approach to the informative story.
Focused on the rigor and independence that have always been the hallmarks of identity, those established by Piqueras and Juan Pedro Valentín, now director of Cuatro Informativos, the new Telecinco news programs are renewed with a main premise: a daily news story away from the “hyperpoliticization” and connected to the concerns of citizens, in facts and in their context.
“What are we going to do? Tell what happens,” Moreno asks and answers. “Our lines are marked by the spectators because in these turbulent times we have had to maintain the calm and sobriety that has always characterized us,” he adds. Moreno did not land at Mediaset to make a splash in the hearings. He’s not looking for it either. He is aware and assures us that “audiences are built from viewer to viewer; they do not collapse or skyrocket and, therefore, the important thing for us is that whoever sees us today continues to see us tomorrow.”
Moreno and Franganillo are the perfect dance couple. For them, information is the fact and it is knowing how to tell it and the rest, despite the redundancy, they leave to others. “In a democracy and in an open society, many options have to compete,” says Franganillo when asked about the type of news like that of Vicente Vallés, on Antena 3, in which his opinions and editorials are the hallmark of identity of him. “They are perfectly legitimate information bets as long as they are honest and serve to enrich,” he continues. However, Franganillo and Moreno are clear that the Mediaset News programs have to continue in the wake of independence despite the fact that many point out that now for a news program to succeed it has to editorialize. “I am very skeptical about that statement because for me success belongs to those who build a good informative story and you don’t have to be in a trench to achieve success. Furthermore, I think there is a tiredness of politicization,” declares the presenter.
Moreno goes much further when it comes to talking about the battles for audiences or what would be a success or not: “We have a set that is too beautiful to fill with blood to reach an audience of 60%. It is not about gaining an audience. at any price because then that takes its toll. It’s about growing and gaining trust every day.”
It is not about gaining an audience at any price because then that takes its toll.
With this, in each of the editions, the philosophy will be to reflect the reality of what happens in the most plural way possible, so that the viewers are the ones who, with all the data, can form their opinion. That is, the information will not be editorialized. “What sense would it make to do what others already do? We have to mark our own identity.”
In addition to “wiggling,” the other word that they all use to describe this new stage is “illusion.” From Ángeles Blanco, who together with Isabel Jiménez will be in charge of the 3:00 p.m. News, the first news program with two women piloting the ship, and who claims to be “excited to have left Singapore behind” in reference to the background they had until now the network’s news. Even José Ribagorda, who presents the weekend news program with David Cantero and Leticia Iglesias, for whom “rigor, ethics and commitment are decisive and vital” to inform.
