Christmas Lottery-2018: the ‘nightmare’ of winning the Jackpot every day
Of all christmas traditions, aside to flee from it, none is more enigmatic than that of the lottery in its many variations. They are (or we are) that we bought tenths fearing that will touch the co-worker and not to us. It is not so much an act of envy, also as protection against it. In reality, as much as we joyful to become millionaires, what moves us is the hatred. Before the mere possibility of contemplating astonished how the one next to be able to acquire hit a higher status, we are able to all. Up to buy lottery. Then there are families (mine among them), which annually meets with the strange precept of distributed shares. In this case not to give away anything, just give away with the distant eventuality of a present. Which would offer a match to a smoker of cigars. For something starts. And then there is the announcement.
Every year is the same and just as bad, cheesy, weepy and long. Very long. In addition, it is also not clear what is its purpose. We know that there is a lottery, we know that the nice thing is to share it (that’s not to say that it is also desirable), we know that doña Manolita is there, we know the memes that we just issued for the first time the spot and we know that we know all of the above. Why announce anything then? But in spite of this, who resists. This year, however, is something different. And it is for several reasons. Input plays in its favor that it can’t be worse than the nonsense martian from the previous season. And that, although it may seem a little ambitious, which makes him by force best. In addition, his argument built himself on the repetition makes it a beautiful allegory of the own Christmas. And of us. As I said Deleuze, is already well define it other than as the negation of the same. In the digital universe that assists us all is difference, sham and, therefore, the identity is nothing more than a mirage. Otherwise, the beginning to know who we are, is so dissimilar, changing, chance, which is repeated without order or sense. We have arrived.
All, therefore, works in the ad perfectly as a metaphor, and metastasis repetitive of the same Christmas since it is itself a repetition of a film-mythical status that, in effect, is repeated. And so up to the disappointing end. Yes, it’s disheartening and unrealistic outcome. The moral is that the spell is broken as soon as our Scrooge national discover the secret of the love of neighbour and is inclined to share the number that you know for sure fat. Well, that, as all the world knows, is not plausible. Remember, we bought a lottery by pure resentment, by envy. Everything would make sense, however, if you undid the spell, our hero again by him and, in the absence of a legal act, documented attesting to his good heart, decided to stay with everything. That is the lottery. And Spain.
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