Banco Santader has decided to bet on music to get closer and communicate with its clients, which is why it has teamed up with Live Nation, Los 40 and Primaver Sound to launch SantaderSMusic.
A new platform that integrates the entire Spanish musical ecosystem and is part of the bank’s non-financial value offer.
Through it, it offers its clients in Spain exclusive privileges such as pre-sales and discounts for festivals and concerts, VIP meetings with artists, as well as open musical content for everyone (interviews, reviews of performances, entertainment, experiences, music lists and musical sessions).
This is a new strategy that represents another step in the construction of the brand positioning ‘For You, the first’, with which the bank wants to benefit its clients, facilitating their access to their favorite music.
“We want to reach our audiences in a different way and generate positive emotions, through a differential non-financial offer, showing ourselves as a contemporary, close and customer-focused brand,” explained Marina Peña, Marketing Director of Santander Spain.
