Audio engineering is making call center robots more 'human' and less annoying
Fisher PriceAudio engineering can make computerized customer support lines seem friendlier and more helpful.Say you’re on the phone with a company and the automated...
Why can whale nerves stretch and turn like bungee cords?
Margo LillieA micro-CT scan of a fin whale nerve, which shows a nerve coiled within an outer layer. This inner coiling allows nerves to...
Middle Eastern seed bank re-deposits backups into Svalbard's doomsday vault
Global Diversity Crop TrustSvalbard Seed BankThe Svalbard Seed Bank in Norway provides a backup repository for the world's agricultural crops.Today, the seeds of 49,000...
Want people to volunteer as lab rats? Turn your science into a game.
St. Martin's PressPower PlayPower Play: How video games can save the world by Asi Burak and Laura Parker.The following is an excerpt from Power...
McDonalds' fancy new straw doesn't suck
Billy Cadden/Popular ScienceWe tested out McDonald's new J-shaped straw with a layered Chocolate Shamrock shake.The phrase "reinventing the wheel" usually means someone is wasting...
BREAKING NEWS
$1 Billion Television City Project in Los Angeles: Securing Hollywood’s Future
Television City Project in Los Angeles: A Billion-Dollar Battle in HollywoodIn a clash of titans that has been brewing for over two and a...
