Netflix plans to nearly double the number of mobile games included in its subscription service, a proposition that is not as well known or used as its catalog of series and movies but has survived many of the company’s cutbacks and strategy changes in recent years. last months.
The company began offering games as part of the subscription in November 2021. These are mobile titles that are downloaded from the Apple or Google app stores, but for which an active Netflix account is required.
Some of them are closely related to the most successful series on the platform, such as Stranger Things. Others are simply mobile games that already existed or adaptations that Netflix includes within the monthly subscription, such as Into the Breach, a turn-based strategy game available on PC and Switch, but on mobile it is only accessible to those who are registered. on Netflix.
In the year and a half that the service has been active, Netflix has managed to create a catalog of 55 titles but this year it hopes to add 40 new ones. “There will be new games every month,” they explain from Netflix.
In January, the company released Valiant Hearts: Coming Home, the first of three exclusive games from Ubisoft. Next up, which will be available on April 18, is Mighty Quest: Rogue Palace, a looter game set in the universe of The Mighty Quest for Epic Loot, a popular free-to-play multiplayer RPG from Ubisoft that ran from 2015 to 2016. .
Next year some very well known names will also arrive like Monument Valley 1 and 2, from Ustwo. The company assures that it has 70 titles in development and 13 of them in its own studios.
These titles will play an important role in the company’s strategy to stop a possible flight of subscribers due to the new measures that seek to end the habit of sharing accounts between different households.
Although in the past Netflix has not been concerned about this phenomenon, in several countries it has begun to limit the number of users to a single specific IP, thus making sure that the accounts are not shared with family or friends.
Netflix, according to its latest quarterly data, continues to grow in the number of users worldwide -in the last quarter of 2022 it gained close to 7 million subscribers and continues to be the most contracted streaming service-, but company executives have acknowledged that the decision to curb account sharing may take its toll soon. The company has also launched a cheaper subscription plan with ads to try to minimize the impact.
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